Why Track Revenue by Full Page URL in Google Analytics 4
Understanding which specific pages on your website generate the most revenue is crucial for optimizing your e-commerce performance. By analyzing revenue by full page URL in Google Analytics 4, you can identify your highest-performing pages, understand which content drives sales, and make data-driven decisions about your website's structure and content strategy. We'll show you how to create this essential report in GA4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Page path and screen class
- Metrics: Total revenue, Transactions, Average order value
- Visualization: Table format with optional bar chart
- Time Range: Last 28 days (adjustable)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Page path and screen class, check the checkbox beside it and click Import
- Under the Metrics click the + button and search for Total revenue, Transactions, and Average order value, check the checkboxes and click Import
- Drag Page path and screen class to the Rows section
- Drag Total revenue, Transactions, and Average order value to the Values section
- Click the Filter button and add a filter for Total revenue > 0 to show only revenue-generating pages
- Set your desired date range in the report settings
- Optional: Add a secondary dimension of Session source / medium for additional insight
Important Dimensions and Metrics
- Page path and screen class: Shows the full URL path of each page generating revenue
- Total revenue: The total revenue generated from each page
- Transactions: Number of purchases completed from visitors on each page
- Average order value: Average purchase amount per transaction from each page
- Session source / medium: Optional dimension to understand traffic sources driving revenue
Actionable Insights
- Identify your top revenue-generating pages and analyze their common characteristics to replicate success across other pages
- Find pages with high traffic but low revenue conversion and optimize their content or call-to-actions
- Use the URL patterns of successful pages to inform your site structure and content strategy
- Compare revenue performance across different page types (product pages, category pages, blog posts) to guide content investment
- Cross-reference with traffic sources to understand which channels work best for different page types
Answers Similar Questions
- How to see which pages make the most money in GA4
- Track page revenue Google Analytics 4
- GA4 revenue by page path report
- Google Analytics 4 URL revenue tracking
- How to measure page performance by revenue GA4
