Understanding Revenue Distribution by Geographic Region in Google Analytics 4
Analyzing revenue by region is crucial for businesses operating across different geographic areas. This analysis helps identify high-performing markets, optimize marketing spend by location, and uncover expansion opportunities. We'll show you how to create this essential report in Google Analytics 4 to make data-driven decisions about your regional business strategy.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Country/Region
- Secondary Dimension: City (optional)
- Key Metrics: Total Revenue, Average Order Value, Transactions
- Visualization: Table and Geo Map
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Country, Region, and City, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Transactions, and Average purchase revenue, check the checkbox beside them and click Confirm
- Drag Country to the Rows section of your report
- Drag Total revenue, Transactions, and Average purchase revenue to the Values section
- Click the Plus icon to add a new tab
- Select Geo Map visualization
- Configure the map with Country as the region dimension and Total revenue as the metric
- Set your desired date range in the report settings
Important Dimensions and Metrics
- Country: Primary geographic identifier for high-level regional analysis
- Region: State or province level data for more detailed regional insights
- City: Granular location data for specific urban area performance
- Total revenue: Overall revenue generated from each region
- Transactions: Number of completed purchases by region
- Average purchase revenue: Average order value per region
Actionable Insights
- Identify top-performing regions to allocate more marketing budget and resources
- Spot underperforming regions that might need additional support or localized marketing strategies
- Compare average order values across regions to adjust pricing or shipping strategies
- Use regional performance data to guide expansion decisions and market entry strategies
- Analyze seasonal trends by region to optimize inventory and marketing timing
Answers Similar Questions
- How to track sales by country in Google Analytics 4
- GA4 geographic revenue distribution report
- Regional sales performance tracking in Google Analytics
- How to analyze revenue by location in GA4
- Google Analytics 4 country revenue comparison
