Understanding Revenue by Device in Google Analytics 4
Analyzing revenue performance across different devices is crucial in today's multi-device shopping landscape. This analysis helps businesses optimize their e-commerce experience for specific devices, allocate marketing budgets effectively, and identify potential technical issues affecting sales on particular devices. We'll show you how to create this essential report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Device category
- Metrics Focus: Revenue metrics
- Visualization: Table and Bar chart
- Time Comparison: Enable period comparison
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Device category, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Transactions, and Average purchase revenue, check the checkboxes and click Confirm
- Drag Device category to the Rows section
- Drag all three metrics to the Values section
- Click the Plus icon in the tabs section to add a new tab
- Change the visualization type to Bar chart
- Set your desired date range in the report settings
- Optional: Add a comparison date range by clicking the date range dropdown and selecting Compare
Required Dimensions and Metrics
- Device category - Shows whether users are on desktop, mobile, or tablet
- Total revenue - Total revenue generated from all transaction types
- Transactions - Number of completed purchases
- Average purchase revenue - Average value of each transaction by device
Actionable Insights
- If mobile revenue is significantly lower than desktop, investigate your mobile checkout process for potential friction points
- Use the comparison feature to identify device-specific growth or decline trends
- Allocate marketing budget based on device performance and revenue potential
- Optimize website design and functionality for devices showing higher average purchase values
- Create device-specific promotions for underperforming platforms
Answers Similar Questions
- How to compare mobile vs desktop revenue in GA4
- Track device sales performance Google Analytics 4
- GA4 device revenue comparison report
- Monitor revenue by device type GA4
- Google Analytics 4 mobile vs desktop sales analysis
