Understanding Revenue by Google Ads Customer ID in GA4
Analyzing revenue performance by Google Ads Customer ID is crucial for businesses running multiple Google Ads accounts or managing campaigns for different clients. This analysis helps you understand which advertising accounts are generating the most revenue per session, enabling better budget allocation and optimization of your advertising strategy. We'll show you how to create this report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Google Ads Customer ID
- Secondary Dimension: Session source/medium
- Metrics: Revenue per session, Total revenue, Sessions
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Google Ads Customer ID and Session source/medium, check the checkbox beside them and click Import
- Under the Metrics click the + button and search for Total revenue, Sessions, and Revenue per session, check the checkboxes and click Import
- Drag Google Ads Customer ID to the Rows section
- Drag Total revenue, Sessions, and Revenue per session to the Values section
- Add a filter to include only Google Ads traffic by dragging Session source/medium to the filters section and selecting "google / cpc"
- Set your desired date range in the report settings
- Optional: Add a bar chart visualization by clicking the "+" in the tabs section and selecting "Bar chart"
Important Dimensions and Metrics
- Google Ads Customer ID: Unique identifier for each Google Ads account
- Session source/medium: Used to filter for Google Ads traffic only
- Total revenue: Shows total revenue generated from each account
- Sessions: Number of sessions from each Google Ads account
- Revenue per session: Calculated metric showing efficiency of each account in generating revenue
Actionable Insights
- Identify which Google Ads accounts are generating the highest revenue per session and analyze their campaign strategies for replication
- Spot underperforming accounts that might need optimization or budget reallocation
- Compare revenue per session across different time periods to track improvement in ad account performance
- Use the insights to make data-driven decisions about budget distribution across different Google Ads accounts
Answers Similar Questions
- How to measure Google Ads account revenue GA4
- Track revenue by Google Ads account ID GA4
- Compare Google Ads accounts revenue performance GA4
- GA4 revenue attribution by Google Ads account
- Google Analytics 4 revenue tracking by ad account
