Understanding Revenue by Device Category in Google Analytics 4
Analyzing revenue by device category is crucial for modern businesses as consumers increasingly use multiple devices to make purchases. This analysis helps identify which devices (mobile, desktop, or tablet) drive the most revenue, enabling better resource allocation for device-specific optimizations and understanding user purchasing behavior across different platforms. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Device Category
- Metrics Focus: Revenue and Transaction Data
- Visualization: Table format with optional bar chart
- Time Comparison: Enable period comparison for trend analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Device category, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Transactions, and Average purchase revenue, check the checkboxes and click Confirm
- Drag Device category to the Rows section of your report
- Drag Total revenue, Transactions, and Average purchase revenue to the Values section
- Click the Plus icon in the top right to add a visualization
- Select Bar chart and configure it with the same dimensions and metrics
- Set your desired date range in the report settings
- Optional: Add a comparison date range to analyze trends
Required Dimensions and Metrics
- Device category - Shows whether users are on mobile, desktop, or tablet
- Total revenue - Displays total revenue generated per device category
- Transactions - Shows number of completed purchases per device
- Average purchase revenue - Reveals the average order value by device
Actionable Insights
- If mobile revenue is significantly lower than desktop, investigate mobile user experience and checkout process
- Use average purchase revenue differences to create device-specific promotional strategies
- Allocate marketing budget based on device category performance
- Optimize website design for devices showing high traffic but low conversion rates
- Create device-specific landing pages for better conversion optimization
Answers Similar Questions
- How to compare mobile vs desktop revenue in GA4
- Track sales by device type Google Analytics 4
- GA4 device category revenue report setup
- Mobile vs desktop revenue analysis GA4
- How to see which devices generate most sales in GA4
