Understanding Revenue by Session Manual Term in Google Analytics 4
Analyzing revenue by session manual term is crucial for understanding which search terms are driving the most valuable traffic to your website. This analysis helps you identify which organic search terms are not just bringing visitors, but actually converting into revenue. We'll show you how to create this report in Google Analytics 4 to optimize your SEO and content strategy based on actual revenue performance.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Session manual term
- Metrics Focus: Revenue data
- Visualization: Table format with optional bar chart
- Time Comparison: Enable period comparison for trend analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session manual term, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average revenue per user, and Transactions, check the checkboxes and click Confirm
- Drag Session manual term to the Rows section
- Drag Total revenue, Average revenue per user, and Transactions to the Values section
- Add a filter to exclude "(not set)" values by clicking the + in the Filters section
- Set your desired date range in the report settings
- Optional: Add a bar chart visualization by clicking the + next to Tab and selecting Bar chart
Required Dimensions and Metrics
- Session manual term: Shows the search terms users entered to find your site
- Total revenue: Displays the total revenue generated from each search term
- Average revenue per user: Shows the average value of users coming from each search term
- Transactions: Indicates the number of purchases associated with each search term
Actionable Insights
- Identify high-revenue generating search terms and optimize related content to maintain or improve rankings
- Spot search terms with high average revenue per user but low traffic, indicating opportunities for SEO expansion
- Use top-performing search terms to inform paid search strategy and budget allocation
- Create more content around themes and topics related to high-revenue search terms
- Identify underperforming but relevant search terms for content optimization
Answers Similar Questions
- How to see search term revenue in GA4
- Track organic search revenue GA4
- Google Analytics 4 search term performance
- GA4 revenue by keyword report
- How to analyze search term ROI in Google Analytics
