How To View Revenue By Transaction Id

Why Track Revenue by Transaction ID in Google Analytics 4?

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Transaction ID
• Metrics: Revenue, Items Purchased, Average Order Value
• Visualization: Data Table
• Time Range: Customizable based on analysis needs

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions click the + button and search for Transaction ID, check the checkbox beside it and click Confirm
4. Under the Metrics click the + button and search for Total Revenue, Items Purchased, and Average Order Value, check the checkboxes beside them and click Confirm
5. Drag Transaction ID to the Rows section of your report
6. Drag Total Revenue, Items Purchased, and Average Order Value to the Values section
7. Click the Settings icon and set your desired date range
8. Optional: Add a filter for specific Transaction IDs if needed
9. Click Apply to generate your report

Important Dimensions and Metrics

• Transaction ID: Unique identifier for each purchase transaction
• Total Revenue: The total revenue generated from each transaction
• Items Purchased: Number of items in each transaction
• Average Order Value: Average amount spent per transaction

Actionable Insights

1. Compare transaction values to identify your highest-value purchases and analyze patterns
2. Investigate transactions with unusual revenue amounts for potential tracking issues
3. Cross-reference transaction IDs with your payment processor to ensure accurate revenue tracking
4. Use transaction patterns to identify potential fraud or duplicate transactions

Answers Similar Questions

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2. GA4 transaction ID report setup
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