Understanding Revenue Per Session by Google Ads Campaign
Analyzing revenue per session for Google Ads campaigns is crucial for measuring campaign effectiveness and ROI. This metric helps identify which campaigns are most efficient at converting visits into revenue, allowing for better budget allocation and campaign optimization. We'll show you how to create this report in Google Analytics 4 to make data-driven decisions about your advertising spend.Report Structure Overview
- Report Type: Free Form Exploration
- Primary Dimension: Campaign
- Secondary Dimensions: Source/Medium
- Metrics: Revenue, Sessions, Revenue per Session
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session campaign and Session source / medium, check the checkbox beside them and click Import
- Under the Metrics click the + button and search for Total revenue and Sessions, check the checkbox beside them and click Import
- Create a calculated metric by clicking the + button next to Metrics and selecting "Create custom metric"
- Name it "Revenue per Session" and use the formula: Total revenue / Sessions
- Drag Session campaign to the Rows section
- Drag Total revenue, Sessions, and Revenue per Session to the Values section
- Add a filter to include only Google Ads traffic by dragging Session source / medium to the filters section and setting it to "google / cpc"
- Set your desired date range in the report settings
Key Dimensions and Metrics Explained
- Session campaign: Identifies the specific Google Ads campaign that drove the traffic
- Session source / medium: Confirms traffic is from Google Ads (google/cpc)
- Total revenue: Shows total revenue generated from each campaign
- Sessions: Number of visits generated by each campaign
- Revenue per Session: Calculated metric showing average revenue generated per session
Actionable Insights
- Identify campaigns with high revenue per session but low total sessions - these may be candidates for increased budget allocation
- Look for campaigns with low revenue per session but high session counts - these may need optimization for better conversion
- Compare revenue per session across similar campaign types to establish benchmarks
- Use this data to adjust bid strategies based on actual revenue performance
- Monitor trends over time to identify seasonal patterns in campaign performance
Answers Similar Questions
- Google Ads campaign revenue per visit GA4
- How to track campaign revenue efficiency in Google Analytics
- GA4 revenue per session by ad campaign
- Google Analytics 4 campaign ROI report
- Track Google Ads campaign revenue performance GA4
