Understanding Weekly Revenue Cohorts in Google Analytics 4
Analyzing revenue by weekly cohort is crucial for understanding customer lifetime value and purchasing patterns over time. This analysis helps businesses identify which customer groups (cohorts) generate the most revenue over time and how different acquisition periods perform. We'll show you how to create this insightful report in Google Analytics 4 to track your revenue performance by customer cohorts on a weekly basis.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: First User Week
- Secondary Dimension: Week
- Metrics: Total Revenue
- Visualization: Cohort table
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for First User Week and Week, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total Revenue, check the checkbox beside it and click Confirm
- Change the technique to Cohort exploration in the technique dropdown
- Set First User Week as your cohort dimension
- Drag Total Revenue to the Values section
- Set your cohort size to "Weekly" in the settings
- Configure the time range to show at least 8-12 weeks of data
- Apply any necessary filters for specific user segments
Required Dimensions and Metrics
- First User Week: Identifies when users first visited your site
- Week: Shows the subsequent weeks of user activity
- Total Revenue: Measures the monetary value generated by each cohort
- User Count: (Optional) Shows the size of each cohort
Actionable Insights
- Identify which weekly cohorts have the highest revenue retention and analyze what marketing campaigns were running during those acquisition periods
- Look for patterns in revenue drop-offs to determine when to trigger re-engagement campaigns
- Compare seasonal cohorts to optimize marketing spend during high-performing periods
- Use the insights to adjust customer acquisition strategies based on which weeks produce the most valuable long-term customers
- Analyze the impact of specific promotions or events on cohort revenue performance
Answers Similar Questions
- How to track weekly customer revenue retention GA4
- Weekly cohort analysis Google Analytics 4
- GA4 revenue tracking by customer cohorts
- Customer lifetime value by week GA4
- Weekly customer segment revenue analysis GA4
