How To View Users By Item Category 5

Understanding User Behavior by Item Category in Google Analytics 4

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Item Category 5
• Secondary Dimensions: User Source, User Medium
• Metrics: Total Users, Average Purchase Revenue per User, Items Viewed
• Visualization: Table format with optional bar chart

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions click the + button and search for Item Category 5, User Source, and User Medium, check the checkboxes beside them and click Confirm
4. Under the Metrics click the + button and search for Total Users, Average Purchase Revenue per User, and Items Viewed, check the checkboxes beside them and click Confirm
5. Drag Item Category 5 to the Rows section
6. Drag Total Users, Average Purchase Revenue per User, and Items Viewed to the Values section
7. Add User Source and User Medium as secondary dimensions if desired
8. Set your desired date range in the report settings
9. Optional: Add a bar chart visualization by clicking the '+' in the tab section

Important Dimensions and Metrics

• Item Category 5: The fifth-level category classification of products, useful for detailed product grouping
• User Source: Shows where users came from before viewing category items
• User Medium: Indicates the marketing medium that brought users to your site
• Total Users: Number of unique users viewing each category
• Average Purchase Revenue per User: Revenue generated per user for each category
• Items Viewed: Total number of items viewed in each category

Actionable Insights

1. Identify top-performing categories by user engagement and adjust inventory accordingly
2. Analyze which marketing channels drive the most valuable users to specific categories
3. Use category performance data to optimize product placement and promotional strategies
4. Identify underperforming categories that might need better visibility or marketing focus
5. Cross-reference category performance with seasonal trends for better inventory planning

Answers Similar Questions

1. How to analyze product category performance in GA4
2. Track user behavior by product category GA4
3. Google Analytics 4 item category reporting
4. GA4 product category user analysis
5. How to measure category performance in Google Analytics