Understanding User Acquisition by Campaign in Google Analytics 4
Tracking users by campaign is crucial for measuring marketing effectiveness and ROI. This analysis helps you understand which campaigns are most effective at attracting users to your website or app, enabling you to optimize your marketing budget and improve campaign performance. We'll show you how to create this essential report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Campaign
- Secondary Dimensions: Source, Medium
- Key Metrics: Total Users, New Users, Engaged Sessions
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Campaign, Source, and Medium, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total users, New users, and Engaged sessions, check the checkbox beside them and click Confirm
- Drag Campaign to the Rows section of your report
- Drag Total users, New users, and Engaged sessions to the Values section
- Add Source and Medium as secondary dimensions by dragging them below Campaign in the Rows section
- Set your desired date range in the report settings
- Optional: Add a filter to exclude "(not set)" campaigns
Important Dimensions and Metrics
- Campaign: Identifies specific marketing campaigns driving traffic
- Source: Shows where your traffic originated from
- Medium: Indicates the marketing medium (CPC, email, social, etc.)
- Total users: Shows the overall reach of each campaign
- New users: Indicates how effective campaigns are at acquiring new visitors
- Engaged sessions: Measures quality of traffic from each campaign
Actionable Insights
- Compare new user acquisition costs across campaigns to optimize marketing spend
- Identify which campaign types drive the most engaged users and replicate their success
- Use source/medium combinations to understand which channels work best for specific campaigns
- Adjust campaign budgets based on user engagement metrics
- Identify and investigate campaigns with high user counts but low engagement for potential improvements
Answers Similar Questions
- How to track campaign performance in GA4
- Google Analytics 4 campaign user tracking
- GA4 marketing campaign analysis
- How to measure campaign success in Google Analytics
- Track users per marketing campaign GA4
