How To View Users By Session Campaign

Understanding User Behavior by Campaign Sessions in Google Analytics 4

Basic Report Structure

• Primary dimension: Session campaign
• Secondary dimension: User source/medium
• Key metrics: Users, Sessions, Engagement rate
• Visualization: Table format with optional bar chart
• Time comparison: Enable period comparison for trend analysis

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions click the + button and search for Session campaign and Session source/medium, check the checkbox beside them and click Confirm
4. Under the Metrics click the + button and search for Total users, Sessions, Engagement rate, and Average engagement time, check the checkbox beside them and click Confirm
5. Drag Session campaign to the Rows section of your report
6. Drag Total users, Sessions, Engagement rate, and Average engagement time to the Values section
7. Add Session source/medium as a secondary dimension by dragging it below Session campaign in the Rows section
8. Set your desired date range in the report settings
9. Optional: Add a filter to exclude "(not set)" campaign values

Important Dimensions and Metrics

• Session campaign: Shows the campaign name that brought users to your site
• Session source/medium: Indicates where users came from and how they arrived
• Total users: Number of unique users from each campaign
• Sessions: Total number of sessions initiated by these users
• Engagement rate: Percentage of engaged sessions for each campaign
• Average engagement time: How long users from each campaign typically engage with your site

Actionable Insights

1. Identify campaigns with high user counts but low engagement rates to optimize campaign targeting
2. Compare average engagement time across campaigns to determine which content resonates best with different audience segments
3. Use source/medium data to understand which channels work best for specific campaigns
4. Allocate budget to campaigns showing the highest engagement rates and user quality
5. Identify and investigate campaigns with unexpectedly low performance metrics

Answers Similar Questions

1. How to track campaign performance by user in GA4
2. GA4 campaign user analysis report setup
3. View campaign engagement metrics by user GA4
4. Track marketing campaign users Google Analytics 4
5. GA4 user attribution by campaign report