Understanding User Behavior by Campaign ID in Google Analytics 4
Tracking users by Campaign ID is crucial for measuring marketing campaign effectiveness and ROI. This analysis helps you understand which campaigns are driving the most engaged users to your site, allowing you to optimize your marketing spend and improve campaign targeting. We'll show you how to create this essential report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Campaign ID
- Secondary Dimensions: Campaign Name, Source/Medium
- Key Metrics: Total Users, New Users, Engaged Sessions
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Campaign ID, Campaign Name, and Session source / medium, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total users, New users, and Engaged sessions, check the checkbox beside them and click Confirm
- Drag Campaign ID to the Rows section of your report
- Drag Campaign Name and Session source / medium as secondary dimensions to the Rows section
- Drag Total users, New users, and Engaged sessions to the Values section
- Set your desired date range in the report settings
- Optional: Add a filter to exclude "(not set)" Campaign IDs
Important Dimensions and Metrics
- Campaign ID: Unique identifier for each marketing campaign
- Campaign Name: Human-readable campaign name for easy identification
- Session source / medium: Shows where users came from
- Total users: Number of unique users from each campaign
- New users: First-time visitors from the campaign
- Engaged sessions: Quality of user engagement per campaign
Actionable Insights
- Compare engagement rates between campaigns to identify which campaign types drive the most valuable users
- Analyze the ratio of new to total users to understand which campaigns are better at acquiring new customers
- Use source/medium data alongside campaign performance to optimize channel allocation
- Identify underperforming campaigns early to adjust or pause them
- Track seasonal trends in campaign performance to inform future marketing planning
Answers Similar Questions
- How to measure campaign performance in GA4
- Track marketing campaign users GA4
- Google Analytics 4 campaign ID reporting
- GA4 campaign tracking tutorial
- How to analyze campaign traffic in Google Analytics 4
