Understanding Revenue by Session Medium in Google Analytics 4
Analyzing revenue by session medium is crucial for understanding which traffic sources are driving the most value to your business. This analysis helps you identify your most profitable marketing channels and optimize your marketing budget allocation. We'll show you how to create this insightful report in Google Analytics 4 to make data-driven decisions about your marketing investments.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Session medium
- Metrics: Revenue metrics
- Visualization: Table format with optional bar chart
- Time Range: Customizable (recommended: last 30 days)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session medium, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkboxes and click Confirm
- Drag Session medium to the Rows section of your report
- Drag all three metrics to the Values section of your report
- In the Filters section, add a filter for Total revenue > 0 to focus on revenue-generating sessions
- Set your desired date range in the report settings
- Optional: Add a comparison date range to analyze trends
Important Dimensions and Metrics
- Session medium: Shows the category of traffic source (organic, paid, referral, etc.)
- Total revenue: The total revenue generated from each medium
- Average purchase revenue: Average transaction value per medium
- Transactions: Number of completed purchases from each medium
Actionable Insights
- Identify your highest-revenue generating medium and increase investment in those channels
- Compare average purchase values across mediums to understand where your highest-value customers come from
- Analyze underperforming mediums and either optimize or reallocate budget from these channels
- Use the conversion rate by medium to optimize marketing spend and focus on channels with the best ROI
- Track changes over time to identify seasonal trends by medium
Answers Similar Questions
- How to track revenue sources in GA4
- GA4 revenue by traffic source report
- Google Analytics 4 marketing channel revenue
- How to see which channels generate most revenue GA4
- GA4 revenue attribution by medium
