Understanding User Distribution by City ID in Google Analytics 4
Analyzing user distribution by City ID is crucial for businesses looking to understand their geographical reach and optimize their marketing strategies. This data helps identify which cities drive the most traffic and engagement, enabling targeted local marketing campaigns and better resource allocation. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: City ID
- Supporting Dimensions: City, Country
- Key Metrics: Total Users, New Users, Engaged Sessions
- Visualization: Table format with optional map visualization
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for City ID, City, and Country, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total users, New users, and Engaged sessions, check the checkbox beside them and click Confirm
- Drag City ID to the Rows section of your report
- Drag Total users, New users, and Engaged sessions to the Values section
- Add City and Country as secondary dimensions by dragging them next to City ID
- Set your desired date range in the report settings
- Optional: Apply filters to focus on specific regions or user segments
Important Dimensions and Metrics
- City ID: Unique identifier for each city, ensures accurate city-level tracking
- City: Human-readable city names for better understanding
- Country: Provides broader geographical context
- Total users: Shows overall user count per city
- New users: Indicates growth in new market penetration
- Engaged sessions: Measures meaningful interactions from each city
Actionable Insights
- Identify cities with high user concentration to prioritize local marketing efforts
- Compare engagement rates between cities to detect potential market opportunities
- Use city-level data to optimize ad targeting and content localization
- Track new user growth in specific cities to measure marketing campaign effectiveness
- Analyze seasonal trends in different cities to adjust marketing timing
Answers Similar Questions
- How to track user location by city in GA4
- Google Analytics 4 city tracking report
- GA4 geographical user distribution
- View users by location GA4
- Google Analytics 4 city-wise user analysis
