Understanding User Behavior Across Different Content Types
Analyzing how users interact with different types of content on your website is crucial for content strategy optimization. This analysis helps identify which content formats resonate most with your audience, guides content creation decisions, and improves user engagement. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Page path and screen class
- Secondary Dimension: Content Type (custom)
- Metrics: Users, Engaged sessions, Average engagement time
- Visualization: Table format with bar charts
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Page path and screen class and Page title, check the checkbox beside them and click Import
- Under the Metrics click the + button and search for Total users, Engaged sessions, and Average engagement time, check the checkboxes and click Import
- Drag Page path and screen class to the Rows section
- Drag Total users, Engaged sessions, and Average engagement time to the Values section
- Add a filter to segment content types using the Filter section (e.g., contains "/blog/" or "/products/")
- Set your desired date range in the report settings
- Optional: Add a secondary dimension of Page title for more context
Important Dimensions and Metrics
- Page path and screen class: Shows the URL structure that helps identify content types
- Page title: Provides readable context for each content piece
- Total users: Measures unique visitors to each content type
- Engaged sessions: Shows how many sessions actively interacted with the content
- Average engagement time: Indicates how long users spend with each content type
Actionable Insights
- Identify which content types drive the most user engagement and allocate more resources to creating similar content
- Analyze content types with high engagement time but low user counts for potential promotion opportunities
- Review underperforming content types and consider restructuring or improving their presentation
- Use the insights to inform your content calendar and resource allocation
- Compare engagement metrics across different content types to optimize your content strategy
Answers Similar Questions
- How to track content performance by type in GA4
- Google Analytics 4 content type analysis
- GA4 user engagement by content category
- How to measure content type popularity in GA4
- Track users across different content sections GA4
