How To View Users By First User Campaign

Understanding User Acquisition by First Campaign Source

Basic Report Structure

• Report Type: Free Form Exploration
• Visualization: Table
• Primary Dimension: First User Campaign
• Supporting Dimensions: First User Source, First User Medium
• Key Metrics: New Users, Engaged Sessions, Average Engagement Time, Conversions

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions tab, click the + button and search for First User Campaign, First User Source, and First User Medium, check the checkboxes beside them and click Import
4. Under the Metrics tab, click the + button and search for New users, Engaged sessions, Average engagement time, and Conversions, check the checkboxes beside them and click Import
5. Drag First User Campaign to the Rows section
6. Drag all selected metrics to the Values section
7. Add First User Source and First User Medium as secondary dimensions by dragging them below First User Campaign in the Rows section
8. Set your desired date range in the report settings (recommend at least 3 months)
9. Optional: Add a filter to exclude "(not set)" values from First User Campaign

Important Dimensions and Metrics

• First User Campaign: Shows the initial campaign that brought the user to your site
• First User Source: Indicates the original traffic source of the user's first visit
• First User Medium: Shows the marketing medium that first brought the user to your site
• New Users: Number of users who visited for the first time
• Engaged Sessions: Sessions that lasted longer than 10 seconds or had a conversion
• Average Engagement Time: How long users from each campaign typically engage with your site
• Conversions: Total number of conversion events from users acquired through each campaign

Actionable Insights

1. Identify campaigns that bring in users with the highest engagement time and prioritize budget allocation to these channels
2. Compare conversion rates between different first-touch campaigns to optimize your acquisition strategy
3. Analyze which campaign types (paid, organic, social) bring in the most valuable long-term users
4. Use the findings to adjust your campaign targeting and messaging for better user quality
5. Identify underperforming campaigns early and reallocate resources to better-performing ones

Answers Similar Questions

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