Understanding User Acquisition by First Campaign ID in Google Analytics 4
Tracking users by their first campaign ID is crucial for understanding which marketing campaigns are most effective at acquiring new users. This analysis helps determine the initial touchpoint that brought users to your site, enabling you to optimize your marketing budget and focus on the most successful acquisition channels. We'll show you how to create this report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: First User Campaign ID
- Secondary Dimensions: First User Source, First User Medium
- Key Metrics: New Users, Engaged Sessions, Average Engagement Time
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for First User Campaign ID, First User Source, and First User Medium, check the checkboxes beside them and click Confirm
- Under the Metrics click the + button and search for New Users, Engaged Sessions, and Average Engagement Time, check the checkboxes beside them and click Confirm
- Drag First User Campaign ID to the Rows section
- Drag First User Source and First User Medium as secondary dimensions to the Rows section
- Drag all three metrics to the Values section
- Set your desired date range in the report settings
- Optional: Add a filter to exclude "(not set)" values from First User Campaign ID
Important Dimensions and Metrics
- First User Campaign ID: Identifies the initial campaign that brought the user to your site
- First User Source: Shows the original traffic source for new users
- First User Medium: Indicates the marketing medium that first acquired the user
- New Users: Count of users who visited for the first time
- Engaged Sessions: Number of sessions with meaningful engagement
- Average Engagement Time: Time users spend actively engaging with your site
Actionable Insights
- Identify which campaigns are most effective at bringing in new users who engage longer with your site
- Compare campaign performance across different sources to optimize marketing channel allocation
- Use engagement metrics to determine which campaigns bring in quality traffic versus quantity
- Adjust campaign budgets based on first-touch attribution insights
- Identify underperforming campaigns that need optimization or retirement
Answers Similar Questions
- How to track initial campaign performance in GA4
- First touch attribution reporting in Google Analytics 4
- GA4 user acquisition by campaign report
- Track marketing campaign effectiveness for new users GA4
- How to see which campaigns bring new users GA4
