Understanding User Behavior by Landing Page in Google Analytics 4
Analyzing users by landing page is crucial for understanding which entry points are most effective at attracting visitors to your website. This insight helps optimize your marketing efforts, improve user experience, and increase conversion rates. We'll show you how to create this essential report in Google Analytics 4 to track and analyze how users interact with your different entry pages.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Landing Page
- Secondary Dimensions: User Source, User Medium
- Key Metrics: Total Users, Engaged Sessions, Average Engagement Time
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Landing Page, Session Source, and Session Medium, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total Users, Engaged Sessions, and Average Engagement Time, check the checkbox beside them and click Confirm
- Drag Landing Page to the Rows section of your report
- Drag Total Users, Engaged Sessions, and Average Engagement Time to the Values section
- Add Session Source and Session Medium as secondary dimensions if desired
- Set your desired date range in the report settings
- Optional: Add a filter to exclude internal traffic
Important Dimensions and Metrics
- Landing Page: Shows the first page users see when entering your site
- Session Source: Reveals where your traffic is coming from
- Session Medium: Indicates the type of traffic (organic, paid, referral, etc.)
- Total Users: Number of unique users entering through each landing page
- Engaged Sessions: Sessions lasting longer than 10 seconds or with conversions
- Average Engagement Time: How long users typically engage with content from each entry point
Actionable Insights
- Identify your top-performing landing pages and replicate their success factors across other pages
- Spot landing pages with high bounce rates or low engagement time for optimization
- Analyze which traffic sources bring the most engaged users to specific landing pages
- Use the data to inform your content strategy and paid advertising campaigns
- Optimize underperforming landing pages based on successful page patterns
Answers Similar Questions
- How to track entry pages in Google Analytics 4
- GA4 landing page report setup
- Analyze website entry points in GA4
- Google Analytics 4 first page tracking
- Monitor landing page performance GA4
