Understanding User Behavior Through Item Affiliation Analysis
Analyzing users by item affiliation is crucial for businesses that sell products from multiple brands, vendors, or categories. This analysis helps you understand which product affiliations drive the most user engagement and revenue. We'll show you how to create this insightful report in Google Analytics 4 to better understand your customer preferences and optimize your product strategy.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Item Affiliation
- Secondary Dimension: User ID or Device Category
- Metrics Focus: User counts and engagement metrics
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Item Affiliation, User ID, and Device Category, check the checkboxes beside them and click Confirm
- Under the Metrics click the + button and search for Total Users, Average Purchase Revenue per User, and Purchases, check the checkboxes beside them and click Confirm
- Drag Item Affiliation to the Rows section
- Drag Total Users, Average Purchase Revenue per User, and Purchases to the Values section
- Add User ID or Device Category as a secondary dimension if needed
- Set your desired date range in the report settings
- Optional: Add a filter to exclude empty affiliation values
Important Dimensions and Metrics
- Item Affiliation: Shows the brand, vendor, or category association
- User ID: Helps identify unique users across sessions
- Device Category: Shows which devices users prefer for different affiliations
- Total Users: Measures the number of unique users per affiliation
- Average Purchase Revenue per User: Shows the revenue generation per user for each affiliation
- Purchases: Tracks the number of transactions per affiliation
Actionable Insights
- Identify which affiliations attract the most users and adjust inventory accordingly
- Compare average purchase values across affiliations to optimize pricing strategies
- Analyze device preferences for different affiliations to improve the shopping experience
- Use the data to negotiate better terms with high-performing affiliates
- Identify underperforming affiliations for potential removal or improvement
Answers Similar Questions
- How to track brand performance by users in GA4
- View customer count by product affiliation GA4
- Track users per vendor in Google Analytics
- GA4 item affiliation user report setup
- Google Analytics 4 brand performance by user count
