Understanding User Behavior by ISO Week
Analyzing user behavior by ISO week is crucial for businesses that operate internationally or need standardized week-based reporting. ISO weeks provide a consistent way to measure and compare user activity across different years and regions, ensuring that your analysis remains consistent regardless of how calendar weeks fall. We'll show you how to set this up in Google Analytics 4 to track weekly user patterns effectively.Basic Report Structure
- Primary dimension: ISO Week of ISO Year
- Secondary dimension: User Type
- Metrics: Total Users, New Users, Active Users
- Visualization: Time series line chart and detailed data table
- Date range comparison: Current period vs. previous period
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for ISO week of ISO year and User type, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total users, New users, and Active users, check the checkboxes and click Confirm
- Drag ISO week of ISO year to the Rows section
- Drag User type to the Columns section
- Drag all three metrics (Total users, New users, Active users) to the Values section
- Click the Plus icon in the tabs section to add a new tab
- Select Line chart visualization for the new tab
- Set your desired date range to cover multiple weeks
- Apply any necessary filters in the Filters section
Important Dimensions and Metrics
- ISO week of ISO year: Provides standardized week numbering for consistent reporting
- User type: Distinguishes between new and returning users
- Total users: Shows the overall user count for each week
- New users: Tracks first-time visitors in each week
- Active users: Measures engaged users during the specified period
Actionable Insights
- Identify peak user activity weeks to plan marketing campaigns and resource allocation
- Compare user growth patterns across different ISO weeks to understand seasonal trends
- Analyze the ratio of new to returning users to assess user retention effectiveness
- Use week-over-week comparisons to measure the impact of marketing initiatives
- Track user engagement patterns to optimize content release schedules
Answers Similar Questions
- GA4 weekly user analysis report
- Track users by calendar week GA4
- Google Analytics 4 ISO week reporting
- Weekly user trends GA4 dashboard
- How to analyze weekly user patterns in Google Analytics
