Understanding User Behavior Through Session Manual Terms in Google Analytics 4
Analyzing users by session manual terms is crucial for understanding how different segments of your audience interact with your website based on their search behavior. This insight helps optimize your marketing strategy by revealing which search terms drive the most engaged users. We'll show you how to create this report in Google Analytics 4 to better understand your audience's search patterns and behavior.Basic Report Structure
- Primary dimension: Session manual term
- Secondary dimension: User source
- Key metrics: Users, Average engagement time, Sessions per user
- Visualization: Table format with user metrics
- Time comparison: Enable period comparison
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session manual term and User source, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Users, Average engagement time, and Sessions per user, check the checkboxes and click Confirm
- Drag Session manual term to the Rows section
- Drag User source as a secondary dimension to the Rows section
- Drag all metrics (Users, Average engagement time, Sessions per user) to the Values section
- In the Filters section, add a filter to exclude null Session manual terms
- Set your desired date range in the report settings
Important Dimensions and Metrics
- Session manual term: Shows the search terms users manually entered
- User source: Indicates where users originated from
- Users: Total number of users for each search term
- Average engagement time: How long users interact with your site
- Sessions per user: Frequency of visits per user
Actionable Insights
- Identify search terms that bring in the most engaged users and optimize content around these terms
- Analyze which sources combined with specific search terms produce the highest quality traffic
- Use high-performing search terms to inform your paid search strategy
- Identify and investigate search terms with high bounce rates to improve relevant content
- Compare search term performance across different time periods to spot trends
Answers Similar Questions
- How to track search terms by user in GA4
- GA4 manual session term analysis
- View search keywords by user Google Analytics 4
- Track user behavior by search terms GA4
- Google Analytics 4 session term report setup
