How To View Users By Item Brand

Understanding User Behavior by Item Brand in Google Analytics 4

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Item Brand
• Secondary Dimensions: User Source, User Medium
• Key Metrics: Total Users, Average Purchase Revenue per User, Items Purchased
• Visualization: Table format with optional bar chart

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions click the + button and search for Item Brand, User Source, and User Medium, check the checkbox beside them and click Confirm
4. Under the Metrics click the + button and search for Total Users, Average Purchase Revenue per User, and Items Purchased, check the checkbox beside them and click Confirm
5. Drag Item Brand to the Rows section of your report
6. Drag Total Users, Average Purchase Revenue per User, and Items Purchased to the Values section
7. Add User Source and User Medium as secondary dimensions if needed
8. Set your desired date range in the report settings
9. Optional: Add a filter to exclude empty brand values

Important Dimensions and Metrics

• Item Brand: Shows the brand name of products viewed or purchased
• User Source: Indicates where users came from
• User Medium: Shows the marketing medium that brought users
• Total Users: Number of unique users interacting with each brand
• Average Purchase Revenue per User: Revenue generated per user for each brand
• Items Purchased: Total quantity of items bought from each brand

Actionable Insights

1. Identify top-performing brands to optimize inventory and marketing focus
2. Compare user acquisition channels by brand to tailor marketing strategies
3. Analyze brands with high average purchase values to inform pricing strategies
4. Identify underperforming brands that might need additional marketing support
5. Use brand performance data to negotiate better terms with suppliers

Answers Similar Questions

1. How to track brand performance in GA4
2. Google Analytics 4 brand analysis report
3. Track users per brand GA4
4. Brand performance tracking Google Analytics
5. GA4 brand engagement metrics