Understanding User Acquisition by First User Manual Term in Google Analytics 4
Tracking how users first discover your website through manual campaign terms is crucial for understanding the effectiveness of your marketing campaigns. This analysis helps you identify which specific campaign terms are driving the most valuable users to your site, enabling you to optimize your marketing spend and improve campaign targeting. We'll show you how to create this report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: First User Manual Term
- Supporting Dimensions: First User Source, First User Medium
- Key Metrics: Total Users, Average Engagement Time, Conversions
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions tab, click the + button and search for First User Manual Term, First User Source, and First User Medium, check the checkboxes and click Import
- Under the Metrics tab, click the + button and search for Total users, Average engagement time, and Conversions, check the checkboxes and click Import
- Drag First User Manual Term to the Rows section
- Drag Total users, Average engagement time, and Conversions to the Values section
- Add First User Source and First User Medium as secondary dimensions if needed
- Set your desired date range in the report settings
- Optional: Add a filter to exclude "(not set)" values from First User Manual Term
Important Dimensions and Metrics
- First User Manual Term: Shows the campaign term that first brought the user to your site
- First User Source: Indicates the original source of user acquisition
- First User Medium: Shows the marketing medium that first brought the user
- Total Users: Count of unique users from each campaign term
- Average Engagement Time: How long users from each campaign term typically engage with your site
- Conversions: Number of conversions attributed to each campaign term
Actionable Insights
- Identify which campaign terms bring in the most engaged users and allocate more budget to these terms
- Compare conversion rates between different campaign terms to optimize your campaign messaging
- Use the engagement time metrics to understand which terms attract the most interested users
- Cross-reference successful terms with their corresponding sources and mediums to create more effective campaign combinations
Answers Similar Questions
- How to track campaign term performance in GA4
- View users by campaign term attribution GA4
- First touch campaign term analysis Google Analytics
- Track initial campaign terms in Google Analytics 4
- GA4 user acquisition by campaign term report
