How To View Users By Month

Understanding Monthly User Trends in Google Analytics 4

Basic Report Structure

• Time dimension (Month and Year)
• User metrics (Total users, New users, Active users)
• Comparison capabilities for month-over-month analysis
• Visualization options including line charts and tables

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions click the + button and search for Month and year, check the checkbox beside it and click Confirm
4. Under the Metrics click the + button and search for Total users, New users, and Active users, check the checkboxes beside them and click Confirm
5. Drag Month and year to the Rows section of your report
6. Drag Total users, New users, and Active users to the Values section
7. Click the Settings icon and set your date range to include at least the last 12 months
8. In the visualization section, select Line chart to see trends over time
9. Add a comparison by clicking the Compare tab and selecting previous period

Important Dimensions and Metrics

• Month and year: Primary time dimension for tracking monthly patterns
• Total users: Shows the overall user count for each month
• New users: Indicates first-time visitors to your site
• Active users: Shows engaged users who have had at least one session

Actionable Insights

1. Identify months with highest user growth to understand seasonal trends and plan marketing activities accordingly
2. Compare new vs. returning user ratios to assess user retention effectiveness
3. Analyze month-over-month growth rates to set realistic user acquisition goals
4. Use monthly patterns to optimize content publishing schedules
5. Track the impact of marketing campaigns on monthly user metrics

Answers Similar Questions

1. Monthly user tracking GA4
2. How to see monthly visitor trends in Google Analytics
3. Track website users per month GA4
4. Google Analytics 4 monthly user report
5. GA4 month over month user comparison