Understanding User Scroll Depth in Google Analytics 4
Tracking how far users scroll down your pages is crucial for understanding content engagement and page effectiveness. We'll show you how to create a report in Google Analytics 4 that reveals what percentage of your content users actually see, helping you optimize content placement and improve user experience.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Page Path
- Secondary Dimension: Scroll Depth
- Metrics: Users, Views, Average Scroll Percentage
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions tab, click the + button and search for Page path and screen class and Percent scrolled, check both checkboxes and click Import
- Under the Metrics tab, click the + button and search for Users, Views, and Average scroll depth, check all checkboxes and click Import
- Drag Page path and screen class to the Rows section
- Drag Percent scrolled as a secondary dimension to the Rows section
- Drag Users, Views, and Average scroll depth to the Values section
- Set your desired date range in the report settings
- Optional: Add a filter to focus on specific pages or scroll depths
Important Dimensions and Metrics
- Page path and screen class: Shows which pages users are viewing
- Percent scrolled: Indicates how far users scroll down the page
- Users: Number of unique users who reached each scroll depth
- Views: Total number of pageviews at each scroll depth
- Average scroll depth: The mean percentage scrolled across all users
Actionable Insights
- Identify content that users aren't reaching and consider moving it higher on the page
- Optimize call-to-action placement based on most-viewed scroll depths
- Compare scroll depths across different page types to understand content engagement
- Use scroll depth data to inform content length decisions
- Identify pages where users aren't scrolling far and improve their above-the-fold content
Answers Similar Questions
- How to measure content engagement with scroll tracking GA4
- Track scroll depth Google Analytics 4
- GA4 scroll depth report setup
- How to see how far users scroll on my website
- Google Analytics 4 scroll tracking analysis
