Understanding User Engagement with Video Content in Google Analytics 4
Tracking how users interact with video content on your website is crucial for content strategy and user engagement analysis. By analyzing which videos attract the most viewers and how users engage with them, you can optimize your video content strategy and improve user experience. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table format
- Primary dimension: Video URL
- Secondary breakdown: User metrics
- Time frame: Customizable (recommended 30-90 days)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Video URL, Video Title, and Video Provider, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total users, Video starts, Video progress, and Average video play time, check the checkbox beside them and click Confirm
- Drag Video URL to the Rows section of your report
- Drag all metrics to the Values section of your report
- Add a filter to exclude empty Video URLs if needed
- Set your desired date range in the report settings
- Optional: Add Video Title as a secondary dimension for better context
Important Dimensions and Metrics
- Video URL: The unique identifier for each video on your site
- Video Title: Provides context to the URL data
- Total users: Number of unique users who interacted with each video
- Video starts: Number of times the video was started
- Video progress: Percentage of video watched
- Average video play time: Average duration users spend watching each video
Actionable Insights
- Identify your most popular videos by user count and optimize similar content
- Analyze videos with high drop-off rates to improve content quality or length
- Use average play time to determine optimal video length for your audience
- Compare video performance across different sections of your website
- Identify patterns in successful videos to inform future content creation
Answers Similar Questions
- How to measure video engagement by URL in GA4
- Track video performance by user count GA4
- Google Analytics 4 video URL tracking
- GA4 video metrics by URL report
- How to analyze video content performance in GA4
