How To View Revenue By Link Url

Tracking revenue by link URL is crucial for understanding which specific links, pages, or campaigns are driving the most revenue for your business. We'll show you how to create this report in Google Analytics 4, enabling you to identify your most profitable content and optimize your marketing efforts accordingly.

Basic Report Structure

  • Report Type: Free Form Exploration
  • Primary Dimension: Page path and screen class
  • Secondary Dimension: Session source/medium
  • Metrics Focus: Total revenue, Transactions, Average order value
  • Visualization: Table format with optional bar chart

Steps to Create the Report

  1. Open GA4 and navigate to Explore section
  2. Click the Blank template to start a new exploration
  3. Under the Dimensions click the + button and search for Page path and screen class and Session source/medium, check the checkbox beside them and click Confirm
  4. Under the Metrics click the + button and search for Total revenue, Transactions, and Average order value, check the checkboxes and click Confirm
  5. Drag Page path and screen class to the Rows section
  6. Drag Total revenue, Transactions, and Average order value to the Values section
  7. Add Session source/medium as a secondary dimension if desired
  8. Set your desired date range in the report settings
  9. Optional: Add a filter to exclude non-revenue generating pages

Important Dimensions and Metrics

  • Page path and screen class: Shows the specific URLs generating revenue
  • Session source/medium: Reveals traffic sources driving revenue
  • Total revenue: Shows total revenue generated per URL
  • Transactions: Number of purchases through each URL
  • Average order value: Average purchase amount per URL

Actionable Insights

  1. Identify top-performing URLs and analyze their content patterns to replicate success
  2. Spot underperforming pages with high traffic but low revenue conversion
  3. Use source/medium data to optimize marketing channel spend based on revenue performance
  4. Analyze URLs with high average order values to understand what drives larger purchases
  5. Create more content similar to your highest-revenue generating pages

Answers Similar Questions

  1. How to see which pages make the most money in GA4
  2. Track page revenue Google Analytics 4
  3. GA4 revenue attribution by URL
  4. How to measure page performance by revenue GA4
  5. Google Analytics 4 URL revenue tracking

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