OnePageGA vs Google Analytics 4 (GA4): Which Should You Use?

Posted on - Written By: author avatar Stacey Corrin

Google Analytics 4 (GA4) is a free tool from Google that tracks how people use your website. It’s powerful, but many business owners find it complicated and time-consuming.

OnePageGA makes things easier. It connects to GA4 and turns the data into a simple dashboard that highlights the numbers you actually need to grow.

In this guide, I’ll compare OnePageGA vs Google Analytics 4 so you can decide if GA4 on its own is enough, or if using it with OnePageGA is the better choice for your business.

How I Compared OnePageGA vs GA4

To make this a fair comparison, I looked at the areas that matter most when choosing an analytics tool:

  • Ease of setup and learning curve: How easy is it to set up and start using? Do you need technical skills?
  • Reporting and dashboards: Are the reports clear and simple to understand? Can you find data quickly?
  • Focus on business metrics: Does it highlight the numbers that matter most, like conversions and top pages?
  • Customization and flexibility: Can you adjust the dashboards and reports to fit your goals?
  • Integrations and workflow: Does it connect with other tools and fit smoothly into daily use?
  • Pricing and support: How much does it cost, and what kind of help is available if you get stuck?

These criteria give a clear framework for comparing GA4 and OnePageGA side by side, so you can see which tool better fits your needs.

What is Google Analytics 4?

Google Analytics 4 signup screen
Sign up for Google Analytics 4 on the official Google platform.

GA4 is Google’s latest tool for tracking what people do on your website. It replaced Universal Analytics and is now the standard way to collect website data.

GA4 tracks actions, called events, instead of only counting page views. An event can be anything a visitor does, like clicking a button, scrolling a page, or making a purchase. This makes it easier to see the full customer journey.

Key features include:

  • Event tracking without extra setup
  • Insights powered by machine learning
  • Custom reports for deeper analysis

GA4 is free and very flexible, but it also has a steep learning curve and can feel confusing to new users.

What is OnePageGA?

OnePageGA homepage showing simplified analytics dashboard
The OnePageGA homepage, where you can connect GA4 and view your dashboard.

OnePageGA is a web-based tool that works with GA4 to make your data easier to understand. Instead of showing dozens of menus and complex reports, it puts the most important numbers into one clear dashboard.

The setup is quick, and you don’t need technical skills to use it. Once connected, you can see key business metrics like conversions, top content, and referral traffic in one place.

Key features include:

  • A simple dashboard that’s easy to read
  • Focus on business goals instead of every possible metric
  • Fast setup with no coding required

OnePageGA doesn’t replace GA4. You still need GA4 to collect the data. But OnePageGA saves you time by turning that data into insights you can act on right away.

GA4 vs OnePageGA: Feature Comparison

Now that you know what each tool does, let’s compare them side by side. I’ll break down how GA4 and OnePageGA stack up in the areas that matter most for business owners.

Ease of Setup & Use

GA4 can be tricky to get started with. You need to create a property, add tracking code to your site, and often set up Google Tag Manager if you want to track specific events.

Setting up a data stream in Google Analytics 4
GA4 requires setting up a data stream before you can start tracking data

It’s flexible, but for most small business owners the process feels technical and time-consuming.

If you do want to give it a try, I’ve written a full guide on how to add GA4 to your website that walks you through the steps.

OnePageGA, on the other hand, is built for speed. You simply connect it to your GA4 account, pick your website, and your dashboard is ready. No coding, no tags, no long setup process.

OnePageGA dashboard setup screen
OnePageGA connects to GA4 in minutes with no coding required.

In my experience, GA4 is better suited for analysts who enjoy digging into setup, while OnePageGA is the clear winner if you just want to get insights right away.

Dashboards & Reporting

One of GA4’s strengths is that it can show almost any report you can imagine. The problem is you often have to build those reports yourself, and the default views don’t always highlight the numbers a business owner cares about.

Google Analytics traffic acquisition report example
GA4 includes detailed traffic reports, but many require customization.

With OnePageGA, reporting is ready from day one. Instead of digging through menus, you see your most important numbers in a single view. It focuses on clarity rather than showing everything at once.

OnePageGA traffic dashboard view
OnePageGA shows your top metrics in a clean, easy-to-read dashboard.

If you enjoy customizing reports and exploring data in depth, GA4 gives you endless flexibility. But if you’d rather skip the setup and get clear answers fast, OnePageGA makes reporting simple and practical.

For a complete walkthrough, you can also see our guide on how to create simple Google Analytics reports.

Metrics That Matter

GA4 tracks almost everything that happens on your site, from page views to scrolls to custom events. That level of detail is powerful, but it also makes it easy to get lost in the data.

Google Analytics 4 events report
GA4 tracks detailed events like clicks, scrolls, and purchases.

See our guide to learn what is a metric in Google Analytics. Most small business owners just want to know what is driving sales or signups.

OnePageGA narrows the focus. Instead of showing every possible number, it highlights the key growth metrics that tie directly to your goals. This makes it easy to see what is working without wasting time digging through reports.

OnePageGA events report dashboard
OnePageGA highlights the key growth metrics that matter most to your business.

In short, GA4 is best if you want complete flexibility, while OnePageGA is built for clarity and speed.

Customization & Flexibility

GA4 gives you almost unlimited ways to customize your reports. You can build dashboards from scratch, apply filters, and even design advanced funnels that track every step of a customer journey.

Building a custom report in Google Analytics 4
GA4 lets you build fully custom reports, but it takes time to master.

This flexibility is great if you know what you are doing, but it takes time to master.

OnePageGA offers light customization that stays simple. You can choose which metrics to show, reorder sections, adjust date ranges, and apply basic filters.

Customizing reports in OnePageGA
OnePageGA allows simple customizations like filters and date ranges.

You can also tailor the dashboard to your goals without touching code.

If you need full control and do not mind the work, GA4 is the better fit. If you want quick adjustments with a clean, focused view, OnePageGA keeps things simple.

Integrations & Workflow

GA4 fits naturally into the Google ecosystem. It integrates with Google Ads, BigQuery, and Looker Studio, making it a strong choice if you already rely on those tools.

Linking Google Analytics 4 with BigQuery
GA4 integrates with BigQuery and other Google tools for advanced workflows.

The workflow, however, can feel heavy. You often need to jump between platforms to pull insights together.

OnePageGA keeps things simple. It connects directly to your GA4 account and pulls the most useful data into one dashboard. While it doesn’t replace advanced integrations like BigQuery, it makes day-to-day analytics easier for business owners and marketers.

Pricing

GA4 is completely free to use, which makes it appealing for anyone who wants to track site data without extra cost. The trade-off is the time you spend learning how to use it.

OnePageGA offers a 14-day free trial with no credit card required. After that, pricing depends on the plan:

  • Personal: $10/month – best for individual site owners
  • Business: $99/month – designed for ecommerce and marketing teams
  • Agency: from $20/month per site – made for agencies managing multiple websites
OnePageGA pricing plans
OnePageGA offers Personal, Business, and Agency pricing plans with a 14-day free trial.

The real value comes from the time saved. Instead of digging through GA4, OnePageGA gives you a clear view of the numbers that matter most.

When to Use GA4 Alone vs With OnePageGA

GA4 is the right choice if you have the time and skills to dive into complex reports. It works well for data analysts, larger teams, or enterprises that need complete control and advanced integrations.

For small business owners, solo creators, and marketers, GA4 alone can feel like too much. This is where OnePageGA shines. By connecting it to your GA4 account, you get the clarity you need without the steep learning curve.

Here are a few examples:

  • A blogger who wants to see which posts bring in the most traffic and signups will get faster answers with OnePageGA.
  • An ecommerce shop can track top products and referral sales without building custom GA4 reports.
  • A marketing agency can roll out OnePageGA across client sites to give business owners easy-to-read dashboards while still using GA4 for deeper analysis.

In short, GA4 works well on its own for technical users. But pairing it with OnePageGA makes analytics practical for everyday business use.

Pros & Cons

Every tool has its strengths and weaknesses. Here’s how GA4 and OnePageGA compare at a glance.

ToolProsCons
Google Analytics 4– Free to use with no limits
– Highly flexible with custom reports and funnels
– Strong integrations with other Google tools
– Steep learning curve
– Setup takes time
OnePageGA– Simple dashboard that’s easy to read
– Focused on business metrics that drive growth
– Quick setup with no coding required
– 14-day free trial
– Paid subscription after trial ends
– Less advanced customization than GA4
– Works only alongside GA4

For a more detailed overview, see these Google Analytics 4 Pros and Cons.

FAQs About OnePageGA vs Google Analytics 4

Is GA4 enough for small business analytics?

GA4 can be enough if you have the time to learn it. But most small business owners find it too complex and prefer a tool like OnePageGA for clarity.

Does OnePageGA replace GA4?

No. GA4 collects the data, and OnePageGA organizes it into an easy-to-read dashboard. You need both to make it work.

Can I use OnePageGA without GA4?

No. OnePageGA connects to GA4, so you need a GA4 property set up first.

Which is better for beginners: GA4 or OnePageGA?

OnePageGA is better for beginners because it is simple to use. GA4 is better for advanced users who want full control.

How much does OnePageGA cost compared to GA4?

GA4 is free. OnePageGA has a 14-day free trial, then paid plans starting at $10 per month.

GA4 is powerful but overwhelming for most business owners. OnePageGA makes it practical by turning complex reports into a clear view of the numbers that matter.

If you want quick insights without the hassle, try OnePageGA free for 14 days and see the difference for yourself.

You may also find the following guides helpful:

If you have questions or want to join the conversation, you can also find us on X and Facebook.

What Is a Conversion in Google Analytics (GA4 Guide)

Posted on - Written By: author avatar Stacey Corrin

A conversion in Google Analytics is any event you mark as a result that matters, like a purchase, lead form, or signup. GA4 dropped the old “goals” system, so now you decide which events count.

When I moved client sites over, this shift caused the most confusion. They just wanted to know, “Did we get sales or signups?” but GA4 hid those answers under layers of reports.

In this guide, I’ll show you what a conversion means in GA4, how it works, and how to set it up so you actually see results. And if you’re tired of digging, OnePageGA puts conversions front and center on one clear page.

What Is a Conversion in Google Analytics?

A conversion in Google Analytics is any event you choose to track as a success. GA4 is fully event-based, so instead of the old “goals” from Universal Analytics, you mark an event, like a purchase or form submission, as a conversion.

This shift makes GA4 more flexible. You’re not stuck with only destination goals or limited types. Any user action can be turned into a conversion if it aligns with your business goals.

Macro vs Micro Conversions

Not every conversion is equal. Some are “big wins,” while others are smaller steps that support the journey.

  • Macro conversions: Sales, booking a service, submitting a lead form
  • Micro conversions: Signing up for a newsletter, downloading a guide, playing a video

Here’s a quick side-by-side example for a typical website:

Conversion TypeExamples on a WebsiteWhy It Matters
MacroProduct purchase, lead form submission, bookingDirect revenue or lead generation
MicroEmail signup, PDF download, video viewShows interest and nurtures toward a bigger action

And the impact can be huge. For example, McDonald’s Hong Kong used GA4’s predictive audiences to target users most likely to buy. In just two months, they boosted conversions by 550% and cut acquisition costs by 63%.

How to Set Up Conversions in GA4 (Step-by-Step)

GA4 gives you a lot of flexibility in what you mark as a conversion, but the setup process can feel overwhelming if you’re new to it. The good news is that it only takes a few steps to go from a simple event to a tracked conversion in your reports.

Here’s a clear step-by-step walkthrough you can follow:

Step 1: Plan Your Event

Before you mark anything as a conversion, take a moment to decide what actions actually matter for your business. For most sites, that means sales, lead forms, or sign-ups. For others, it could be a booking, a donation, or a key content download.

Give each event a clear, simple name that matches its purpose.

For example, use purchase or lead_form_submit instead of something vague like event1.

This makes your reports easier to understand later.

Step 2: Configure Events in GA4

In your GA4 property, go to Admin → Events.

GA4 Admin Events screen showing tracked events
View all tracked events in GA4 under Admin → Events

This is where you’ll see a list of all the types of events Google Analytics is currently tracking on your site.

GA4 Events table with event names and counts
Check if your desired action already appears as an event.

If the event you want already shows up in the list, you’re set. If not, you’ll need to create a custom event.

To do this, simply click the Create Event button, then fill in the fields. GA4 lets you build events by setting conditions based on page views, button clicks, or other triggers.

Create custom event dialog in GA4
Build a custom event with simple conditions and triggers.

For example, you could create an event for when someone visits a /thank-you page after completing a form or when they click a “Buy Now” button on your site.

For more details, see our guide on what are GA4 events.

Step 3: Turn It Into a Conversion

Once your event is created, you need to tell GA4 to treat it as a conversion. This is what makes the action show up in your reports as a key result.

In the same Admin → Events screen, find your event in the list and click the star icon next to it to mark it as a key event. The star icon will light up, showing it’s now a tracked conversion.

Star icon toggled to mark event as a conversion in GA4
Click the star to mark the event as a key event.

If you’re running ads, you can also import these conversions into Google Ads. That way, you’ll see which campaigns drive the most valuable actions on your site.

Step 4: View Your Conversions in GA4

Once you’ve marked your events as conversions, they’ll start showing up in GA4 reports. You can find them in areas like the Engagement or Traffic Acquisition reports, but it usually takes several clicks and filters to get to the numbers you need.

GA4 report showing events and conversions
Your new conversions appear across GA4 reports.

This is where OnePageGA makes things simple. It’s a clean, one-page dashboard for GA4 that shows your most important metrics, like conversions, traffic sources, and top pages, without the clutter.

OnePageGA homepage showing simple GA4 dashboard
OnePageGA shows conversions, sources, and pages at a glance.

You connect it to your Google Analytics account once, and from then on you can see your key results in seconds instead of digging through reports.

OnePageGA dashboard with conversions front and center
See key results in seconds without multiple report clicks.

If you only care about knowing whether your marketing is driving sales, sign-ups, or leads, OnePageGA puts that data front and center so you can focus on decisions, not clicking through menus.

Understanding Conversion Rates: Session vs. User

In GA4, conversion rates are now labeled as key event rates. You’ll see two types: session key event rate and user key event rate. They may sound similar, but they give you different insights into performance.

Session Key Event Rate

This shows the percentage of sessions where at least one key event happened. For example, if your site had 100 visits and 5 of those included a purchase or form submission, your session key event rate would be 5%.

User Key Event Rate

This shows the percentage of unique users who completed a key event. If 80 people visited your site, and 5 of them signed up for your newsletter, your user key event rate would be 6.25%, even if some of those users came back multiple times before converting.

How to View These Rates in GA4

You can add both metrics to reports like Traffic Acquisition to compare them side by side.

GA4 metrics for session and user key event rate
Compare session and user key event rates side by side.

Session key event rate tells you how effective your site is per visit, while user key event rate shows how persuasive it is overall. Looking at both gives you a clearer picture of performance.

Making Sense of Your Conversions

By now, you know that a conversion in Google Analytics is just a key event you have marked as important, whether that is a purchase, a lead form, or a signup. Tracking them shows you which actions actually drive results and helps you cut through the noise of less meaningful metrics.

The challenge with GA4 is that it can feel cluttered. Important numbers are buried under menus, and it is easy to lose sight of what matters.

That is why many site owners prefer using OnePageGA. It puts your conversions, top pages, and traffic sources on one clean page so you can see results instantly without sorting through multiple reports.

OnePageGA events report highlighting top conversions
Track your top converting events in one clean view.

When you focus on conversions, you stop guessing about what works and start making data-driven decisions that grow your site.

FAQs About GA4 Conversions

How many conversions can you track in GA4?

You can mark up to 30 events as conversions in a GA4 property. Choose the ones that match your most important business goals.

Does GA4 import conversions into Google Ads?

Yes, but only if your GA4 property is linked to Google Ads and you choose to import conversions. This lets you optimize ad campaigns based on real results.

What is the difference between user and session key event rates?

User key event rate shows the percentage of users who convert. Session key event rate shows the percentage of visits that include a conversion. Looking at both gives you a more complete view of performance.

Can one session count multiple conversions?

Yes. If a user triggers the same event more than once in a session, or different conversion events, each one will be counted.

You now know what a conversion in Google Analytics is, how GA4 tracks them, and why they matter for your business. Conversions show you the actions that drive growth so you can focus on results instead of vanity metrics.

If you want a simpler way to keep track, OnePageGA puts your conversions, traffic sources, and top pages on one clear dashboard. No more wasting time hunting for numbers, just the insights you need at a glance.

You may also find the following guides helpful:

If you have questions or want to join the conversation, you can also find us on X and Facebook.

How to Track Form Submissions in Google Analytics 4

Posted on - Written By: author avatar Stacey Corrin

I know how frustrating it feels to add a contact form or signup box to your website and then wonder if anyone actually hit “submit.” You can track form submissions in Google Analytics 4 using Enhanced Measurement, but the setup isn’t always obvious.

This matters because form submissions usually mean leads, signups, or sales. They are the real conversions that show if your site is doing its job.

In this guide, I’ll walk you through turning on GA4’s built-in tracking, explain where it falls short, and show you the easiest way to view your data. I’ll also share how OnePageGA puts everything in one clear dashboard.

What Are Form Submissions in GA4?

In Google Analytics 4 (GA4), a form submission is tracked as an event when someone completes and sends a form on your site.

This is important because form submissions show whether visitors are taking the actions you want. That might be:

  • Filling out a contact form
  • Signing up for your email list
  • Completing a checkout or payment form
  • Requesting a download or demo

Each of these signals a conversion and helps you understand if your site is turning visitors into customers or subscribers.

How to Track Form Submissions with Enhanced Measurement

The easiest way to track form submissions in GA4 is by using Enhanced Measurement. This feature automatically records when users start filling out a form and when they hit submit, so you can see results without adding extra code.

Step 1: Enable Enhanced Measurement

Go to Admin » Data Streams in your GA4 property and select your website stream.

Google Analytics 4 Data Streams settings screen showing how to select a website stream
Select your website data stream in GA4.

Under Enhanced Measurement, make sure the toggle is turned on.

Enhanced Measurement toggle in GA4 used to enable automatic tracking of user interactions
Turn on Enhanced Measurement in GA4

This setting allows GA4 to automatically track key interactions like scrolls, outbound link clicks, file downloads, and form interactions.

Step 2: Turn On Form Interactions

In the Enhanced Measurement settings, check that Form interactions is enabled.

GA4 Enhanced Measurement settings with Form Interactions option highlighted
Check that Form Interactions is enabled

If you don’t see it turned on, click the cog icon next to Enhanced Measurement. A menu will slide out where you can select Form interactions and save your changes.

Cog icon in GA4 Enhanced Measurement menu where you can enable Form Interactions
Use the cog menu to enable Form Interactions

GA4 will then track two events for you:

  • form_start → when a visitor begins filling out a form
  • form_submit → when a visitor successfully submits a form

These events let you see both engagement and completions.

Step 3: Verify in Reports

After turning on form tracking, test it on your site. Open a form, fill it out, and submit it.

In GA4, you can check:

  • Realtime report → to confirm form_submit events are firing as you test.
  • DebugView → for troubleshooting if events don’t appear right away.
Realtime report in GA4 showing form submission events being tracked
Realtime report showing form submission events

You’ll usually see a form_start event when someone begins typing. However, depending on how your form is built, GA4 may log the submission as either form_submit or generate_lead.

Google’s Recommended Events documentation explains that generate_lead is the official event for form submissions or information requests. This means it’s normal if you see generate_lead instead of form_submit, especially for AJAX-based forms or WordPress plugins like WPForms.

Limitations of Enhanced Measurement

Enhanced Measurement is helpful, but it isn’t perfect. Here are the main issues to watch out for:

  • It doesn’t always track AJAX or plugin-based forms.
  • Submissions can be double counted if a user reloads the page or missed entirely if they abandon mid-process.
  • You won’t get useful context such as the form ID, type of form, or which page the submission happened on.

These limits matter because they can make your reports misleading or incomplete. If you need more accuracy, other tracking methods are worth considering.

Other Ways to Track Forms in GA4

If Enhanced Measurement isn’t giving you the full picture, there are other ways to track form submissions:

  • Google Tag Manager (GTM): The most flexible option. You can fire a custom event only when a form is truly submitted.
  • Thank-You Page Tracking: Works if your forms redirect to a separate thank-you page. Be careful, though — reloading that page can inflate your numbers.
  • Success Message Tracking: Fires an event when a success message element appears on the page. This is more accurate but requires setting up CSS selectors.

For most beginners, Enhanced Measurement is the easiest starting point, even if it’s not perfect.

How to See GA4 Form Submission Data

Turning on tracking is only half the job. The real value comes from knowing where to find form submission data in GA4 and how to mark it as a conversion. This way, you can measure which pages and campaigns actually drive results.

View Form Submissions in GA4 Reports

Step 1: Open the Events Report

Go to Reports » Engagement » Events.

Google Analytics 4 Events report listing tracked website events
The Events report lists all tracked events

This is where GA4 lists every event it’s tracking on your site.

Step 2: Look for the Form Submit Event

In the Events list, scroll until you see form_submit. If your form uses AJAX or a plugin that GA4 interprets differently, you might see generate_lead instead.

GA4 Events report showing form_submit and generate_lead events
Look for form_submit or generate_lead in the Events list

Both events indicate a successful form submission.

Step 3: Mark the Form Submit Event as a Conversion

Next to the form_submit (or generate_lead) row, click the 3 dots icon to see more options.

GA4 Events screen with option to mark form submissions as a key event
Mark form submissions as a key event

In some cases, Google marks form submissions as a key event by default. If you see that, you don’t need to change anything.

If it’s not already set as a key event, the option will say Mark as key event, so click that to turn it on.

Step 4: (Optional) Explore Form Submission Data

For a deeper look at your form submissions, go to Explore in GA4 and create a new Blank exploration.

GA4 Explore section with Blank exploration option for custom reporting
Create a blank exploration in GA4 Explore

Add Event name and Landing page as dimensions. Then, use Event count as the metric.

GA4 Explore setup with Event name and Landing page dimensions selected
Add Event name and Landing page as dimensions

This lets you see how many times form_submit or generate_lead fired and which landing pages drove those submissions.

GA4 custom exploration showing form submission event data by landing page
Custom exploration showing form submissions by page

You can also compare performance across traffic sources or campaigns by adding more dimensions.

For more details, please see my guide on how to create simple Google Analytics reports.

See Form Submissions in OnePageGA

Google Analytics 4 does track form submissions, but finding the data often means digging through multiple menus or building custom reports. That’s where OnePageGA can make things easier.

OnePageGA homepage showing a simple GA4 dashboard interface
OnePageGA dashboard homepage

OnePageGA is a simple dashboard that connects to your GA4 account and shows your most important metrics in one place — including form submissions.

Instead of hunting through the Events report or Explore, you can see your form_submit and generate_lead events right alongside traffic, conversions, and top pages.

OnePageGA dashboard highlighting form submission events alongside traffic and conversions
OnePageGA showing form submission events

With OnePageGA you can:

  • Quickly compare which landing pages drive the most form completions
  • See which traffic sources or campaigns lead to more signups
  • Skip the setup work of building custom reports in GA4

For example, you might notice that your newsletter form converts best on blog posts, while your contact form works better on your services page. In OnePageGA, these insights are visible in just a few clicks.

With OnePageGA, you can track your form submissions without the GA4 learning curve.

FAQs About Tracking Form Submissions in GA4

Does GA4 automatically track form submissions?

Yes. If Enhanced Measurement and Form interactions are enabled, GA4 records form_start and either form_submit or generate_lead events.

Why don’t I see form submissions in GA4?

Some forms use AJAX or plugins like WPForms or Elementor. These may not trigger form_submit automatically, so GA4 logs them as generate_lead instead.

Can I mark form submissions as conversions?

Yes. In Admin » Events, find form_submit or generate_lead. If it’s not already set, choose Mark as key event so GA4 counts it as a conversion.

What’s the easiest way to check form data?

GA4 can show the data, but it’s spread across different reports. OnePageGA puts your form submissions, pages, and sources in one simple dashboard.

Next Steps

The easiest way to track form submissions in Google Analytics 4 is with Enhanced Measurement, but it has limits. Depending on your forms, you may see events logged as form_submit or generate_lead. Once you’ve found them, mark the right event as a key event so GA4 treats it as a conversion.

If you want a clearer view without extra steps, OnePageGA gives you a simple dashboard that shows your form submissions, traffic sources, and top pages in one place.

For more help with GA4, check out the following guides:

If you have questions or want to join the conversation, you can also find us on X and Facebook.

What Are GA4 Events and Why Should You Care?

Posted on - Written By: author avatar Stacey Corrin

Opening GA4 for the first time can feel like stepping into another language. One of the first things you’ll see are “events,” and they’re the core of how GA4 works.

In GA4, events record every action a visitor takes, from clicking a button to watching a video. They’ve replaced the old way of tracking in Universal Analytics, so understanding them isn’t optional. GA4 is already used on about 14.8 million websites worldwide, roughly 43% of all Google Analytics sites, making it the new standard.

In this guide, I’ll explain what are GA4 events, the different types you’ll see, and which ones are worth tracking so you can focus on the data that matters.

What Are GA4 Events?

GA4 events are how Google tracks every action a visitor takes on your site or app. Clicks, page views, scrolls, and form submissions, for instance are all now recorded as events.

There are no more separate hit types like in Universal Analytics. Every interaction is now treated the same way, with extra details added through parameters.

Illustration showing examples of GA4 events like clicks, page views, scrolls, and form submissions
Visual overview of how GA4 records user actions as events

For example, a button click is logged as a click event, and parameters can show which button was clicked or where it happened. This new approach makes it easier to track and compare different user actions in one place.

GA4 vs Universal Analytics: What Changed?

The biggest change is that GA4 doesn’t use different hit types like pageviews, events, and transactions. In Universal Analytics, each interaction had its own category, action, and label structure.

In GA4, every interaction is simply an event. That means a pageview, a video play, and a purchase are all tracked the same way, just with different event names and parameters.

You also don’t need Google Tag Manager for many basic events. GA4 can automatically track common actions like clicks and scrolls once you turn on Enhanced Measurement in your Data Stream settings.

This event-based model makes it easier to compare actions side by side and build custom reports without juggling multiple tracking methods.

FeatureUniversal Analytics (UA)Google Analytics 4 (GA4)
Tracking modelDifferent hit types (pageviews, events, transactions)Everything is an event
Event structureCategory, Action, LabelEvent name + parameters
Basic event trackingOften required Google Tag ManagerMany tracked automatically via Enhanced Measurement
ReportingSeparate reports for each hit typeUnified reports for all events

For more details, here’s an easy guide to how Google Analytics 4 works.

What Are Event Parameters in GA4?

Event parameters are extra details that describe an event, such as what was clicked or which page was viewed. They add context so you know more than just the action itself.

Earlier, we saw that GA4 tracks every interaction as an event. Parameters work alongside these events to capture specifics.

For example:

  • A page_view event might include a page_location parameter with the exact URL visited.
  • A click event could have a link_url parameter showing which link was clicked.

GA4 allows up to 25 custom parameters per event, compared to just 4 in Universal Analytics. This extra detail is especially useful when you’re tracking conversions or building audiences based on precise actions.

What Are the Different Types of GA4 Events?

GA4 groups events into four main types. Some are tracked automatically, while others need to be turned on or created manually.

Type of EventWhat It DoesExamples
Automatically collectedTracked as soon as GA4 is set up, no extra configuration neededpage_view, first_visit, session_start
Enhanced MeasurementOptional built-in events you can turn on in your Data Stream settingsscroll, file_download, view_search_results
RecommendedPredefined by Google for specific use cases; must use exact names and parametersadd_to_cart, sign_up, purchase
CustomCreated by you to track unique actions not covered by other event typesForm submission, specific CTA click, custom funnel step
  • Automatically collected events — tracked from the moment you set up GA4, such as page_view or first_visit.
  • Enhanced Measurement events — built-in options you can enable to track actions like scroll or file_download.
  • Recommended events — predefined by Google for things like ecommerce or sign-ups, which you need to set up using exact names and parameters.
  • Custom events — created by you to track unique actions that are not covered by the other types.

If you want examples and setup details for each one, see my detailed guide on the types of events in GA4.

Which GA4 Events Should You Track?

Not every event in GA4 is worth monitoring. The most useful setup is one that focuses on actions that move you closer to your goals, whether that is getting more leads, sales, or engaged readers.

Here are the ones I typically prioritize on most sites I work with:

  • Form submissions — track when visitors complete contact forms, quote requests, or newsletter signups. These are strong signals of interest and potential conversions.
  • Button clicks — especially for your main call-to-action buttons like “Sign Up,” “Book a Demo,” or “Download Guide.” These clicks often mark the start of your sales funnel.
  • Add to cart and checkout — for ecommerce, these events show buying intent and help identify where customers drop off before purchasing.
  • Scroll — GA4’s built-in scroll event fires when a visitor reaches 90% of a page. This can be a quick way to see if users are making it to the end of your most important content.
  • Conversion actions — any event you have marked as a conversion in GA4. This could be a purchase, form submission, booking confirmation, or other revenue-related action.

Events you don’t need to prioritize include things like every outbound link click or generic file downloads, unless they directly support your business goals.

A smart approach is to start with one event per goal. Once you’re confident you are getting clean, useful data, you can expand your tracking to capture other meaningful actions.

How to View Events in GA4

You can see all the events GA4 is tracking in the Reports section. Go to Reports » Engagement » Events to view the list.

Google Analytics 4 Events report showing event names, counts, and conversions
The Events report in GA4 showing tracked actions.

The table shows each event name along with how many times it happened. If you’ve marked an event as a conversion, you’ll also see a column showing how many conversions it generated.

For testing or troubleshooting, open Admin » DebugView. This shows events in real time so you can confirm your tracking is working correctly.

GA4 DebugView showing real-time event tracking in Google Analytics
DebugView in GA4 lets you test event tracking in real time.

Remember, an event has to fire at least once before it appears in your reports.

For more help, you can see this guide on how to set up simple Google Analytics reports.

How to Make GA4 Event Tracking Easier

GA4’s event reports can feel overwhelming, especially if you’re not used to handling multiple menus and filters. It can take time to find the numbers you need and even longer to turn them into something useful.

If you want a simpler view, you can use a tool like OnePageGA to see your most important events in one place.

OnePageGA homepage showing a simple Google Analytics dashboard layout
The OnePageGA homepage for quick, simple analytics.

OnePageGA is a simple, single-page Google Analytics dashboard built for people who don’t have time to dig through GA4. It pulls your most useful metrics, such as top events, conversions, traffic sources, and engagement, into one clear report.

OnePageGA dashboard displaying top events, conversions, and engagement metrics
OnePageGA dashboard with key metrics in one view.

More importantly, you don’t need to set up custom explorations or learn GA4’s complicated navigation.

With OnePageGA, you can quickly check:

  • Your top events by volume
  • Which events are marked as conversions
  • Key actions like clicks, scrolls, and form fills
OnePageGA events report with event names, counts, and conversion tracking”
OnePageGA events report highlighting top Events and conversions.

Instead of building custom reports, you get a clean dashboard that shows you exactly what is working without the extra noise.

FAQs About GA4 Events

What are GA4 events used for?

GA4 events track what users do on your site, such as viewing pages, clicking links, scrolling, and completing conversions. They help you see which actions drive engagement and results.

What’s the difference between GA4 and Universal Analytics events?

In Universal Analytics, events were just one type of hit alongside pageviews and transactions. In GA4, every interaction is tracked as an event.

Do I need Google Tag Manager to track events?

Not for basic tracking. Many events are collected automatically or through Enhanced Measurement. You only need Tag Manager for custom or advanced tracking.

What are GA4 event parameters?

Event parameters are extra details that describe an event, such as which link was clicked or the page URL viewed. They add context so you can understand more than just the action itself.

How do I mark something as a conversion in GA4?

Go to Admin » Events, then turn on “Mark as conversion” next to the event name you want to count as a conversion.

Making GA4 Events Work for You

Understanding GA4 events is the key to making sense of your analytics. When you know which actions matter and how to track them, you can focus on changes that actually improve your site’s performance.

You don’t need to track everything. Start with the events that align with your goals, keep your data clean, and build from there.

If you want to see your most important events at a glance without digging through GA4, OnePageGA brings them together in a clear, single-page dashboard so you can make faster, better decisions.

You may also find the following GA4 guides helpful:

10 User Behavior Analytics Tools to Know Your Visitors

Posted on - Written By: author avatar Stacey Corrin

Every click, scroll, and pause a visitor makes on your website tells a piece of a story. User behavior analytics tools help you see that full story instead of just the summary.

For a long time, I focused only on that summary, which left me guessing about the plot. I wanted to understand the full narrative of a person’s journey on my site.

This is where user behavior analytics tools completely changed the game for me. They let you see the detailed story of each visit as it unfolds.

Instead of just a number, you get to see a path. You learn what caught their eye and what might have caused a moment of hesitation.

I’m going to walk you through my favorite tools for this. They’ll help you read these valuable stories and connect more deeply with your visitors.

Compare the Top User Behavior Analytics Tools

Here’s a quick side-by-side look at the tools I’ll be covering below. You can compare pricing and who each tool is best for at a glance.

ToolPricingFree Plan?Best For
Google Analytics (GA4)FreeYesGeneral site traffic and attribution
OnePageGAFrom $10/monthYesSimple GA4 dashboards
Microsoft ClarityFreeYesFree heatmaps and recordings
HotjarFree plan, paid from $32/monthYesFeedback + behavior analytics
Crazy EggFrom $29/month30-day trialHeatmaps + A/B testing
FullStoryCustomYesDebugging and detailed session data
MixpanelFree plan, customYesSaaS funnels + retention
AmplitudeFree plan, paid from $49/monthYesAdvanced journey analytics
HeapFree plan, contact for pricingYesAuto-tracking all events
Lucky OrangeFree plan, paid from $32/monthYesEcommerce sites needing live chat

What Are User Behavior Analytics Tools?

User behavior analytics tools help you understand how people actually interact with your site. Instead of just showing numbers like total users or pageviews, these tools track the actions that make up each visit.

You can see:

  • Clicks on buttons, links, or images
  • How far someone scrolls down a page
  • Rage clicks (when someone clicks over and over out of frustration)
  • Where users abandon forms
  • Full session recordings of a visit
  • Funnels and paths that show the steps people take

This is different from standard analytics, which summarize traffic and conversions at a higher level. User behavior analytics tools focus on why things happen. They help you spot problems, fix design issues, and create better user experiences without guessing.

For more info on the differences, see my guide on the types of website analytics available.

How I Chose The Best User Behavior Analytics Tools

I wanted this list to be genuinely helpful, so I focused on tools that work well for beginners and small teams. Every option I included met these criteria:

  • Beginner-friendly: You don’t need to be a developer to use them.
    Clear visual reports: Heatmaps, funnels, and recordings that are easy to understand at a glance.
  • Affordable or free plans: Tools that fit most budgets without cutting essential features.
  • Trusted performance: Either tested by me or widely recommended by site owners I trust.

These are the tools I’d feel confident using on any of my own websites.

Best User Behavior Analytics Tools

Now that you know what these tools do and how I chose them, let’s look at the ones I recommend most.

Some are simple and free. Others offer deeper insights if you want to invest a little more. I’ve organized them so you can start with the most essential options and work your way down, depending on what you need.

1. Google Analytics

Sign-up page for Google Analytics User Behavior Analytics Tools
Sign up for a free Google Analytics (GA4) account.
Pricing: Free
Free Plan / Trial: Yes
Standout Features:
🔹 Real-time traffic data
🔹 Traffic source tracking
🔹 Conversion and event reporting
Rating: A
Best For: General site traffic and marketing attribution

Google Analytics (GA4) is where I start with every site I work on. It gives me the big picture: how much traffic I’m getting, where it’s coming from, and which pages are pulling their weight.

One feature I use constantly is the Traffic Acquisition report. It shows me which channels (search, social, email, etc.) are driving visitors so I can double down on what’s working.

Example of the Traffic Acquisition report in Google Analytics 4.
The Traffic Acquisition report shows which channels drive visitors.

I also like being able to set up events to track conversions and micro-actions like form submissions or video plays.

The downside? GA4 can feel overwhelming. There are dozens of reports, and it’s easy to get lost if you only want a quick read on user behavior. That’s why I often pair it with simpler tools (like OnePageGA) to surface the insights I care about most.

Pros:

  • Free and powerful
  • Integrates with most platforms
  • Excellent for tracking conversions and sources

Cons:

  • Steep learning curve for beginners
    Limited visuals for click or scroll behavior

Verdict: GA4 is the foundation for understanding your audience. Use it for traffic trends and marketing attribution, then layer on other tools from this list for deeper behavior insights.

See my guide to learn how to set up Google Analytics on your website.

2. OnePageGA

OnePageGA homepage highlighting its single-page GA4 dashboard.
OnePageGA makes GA4 data easy to read at a glance.
Pricing: Starts at $10/month
Free Plan / Trial: Free plan available
Standout Features:
🔹 Single-page GA4 dashboard
🔹 Customizable metrics
🔹 Easy engagement and funnel insights
Rating: A
Best For: Simplifying GA4 behavior tracking

OnePageGA is the tool I use when I want my GA4 data to make sense fast. It pulls in your Google Analytics data and organizes it on a single, clean dashboard. No more digging through reports to figure out which pages are holding people’s attention and which ones are losing them.

OnePageGA single-page dashboard displaying engagement metrics.
OnePageGA surfaces GA4 metrics without the clutter.

I like that I can toggle on specific metrics, like average session duration or engagement rate, and immediately see how they trend over time. This makes it much easier to catch problems early, like a sudden drop in scroll depth on a key page.

The interface feels approachable, even if you don’t know GA4 inside and out. But because it’s tied to GA4, you still have access to the depth of data if you want it.

Pros:

  • Turns GA4 data into clear, simple visuals
  • Shows engagement and funnel performance without custom setups
  • Works great for small sites and busy teams

Cons:

  • Only works with GA4 data
  • Doesn’t include session replays or heatmaps

Verdict: If GA4 makes your head spin, OnePageGA is the fastest way to actually understand your user behavior data. It surfaces the insights you need in minutes instead of hours.

Here’s a guide on how OnePageGA’s easy Google Analytics works.

3. Microsoft Clarity

Microsoft Clarity interface with heatmaps and session recordings.
Microsoft Clarity is a free tool with unlimited heatmaps and recordings.
Pricing: Free
Free Plan / Trial: Yes
Standout Features:
🔹 Unlimited session recordings
🔹 Heatmaps for clicks and scrolls
🔹 Frustration signals (rage clicks, dead clicks)
Rating: A
Best For: Free heatmaps and session replays

Microsoft Clarity is the first behavior analytics tool I recommend to anyone on a budget because it’s completely free, and surprisingly powerful.

I use it to watch session recordings, which show exactly how someone moved through a page. It’s amazing how quickly you can spot issues this way, like users repeatedly clicking on something that isn’t clickable or bailing halfway through a form.

The built-in heatmaps are also helpful. They show me which parts of a page get attention and which get ignored, so I know where to place my most important content or calls-to-action.

There’s no limit on the number of sessions you can track, which is rare for a free tool. The trade-off is that Clarity doesn’t have deep funnels or advanced integrations.

Pros:

  • Completely free with no limits
  • Heatmaps and recordings are easy to use
  • Highlights frustration signals automatically

Cons:

  • Lacks advanced reporting
    No direct eCommerce tracking

Verdict: If you want to start understanding user behavior today without spending a cent, Microsoft Clarity is your best bet.

4. Hotjar

Hotjar dashboard showing heatmaps and user feedback surveys.
Hotjar combines behavior tracking with user surveys.
Pricing: Free plan available, paid plans start at $32/month
Free Plan / Trial: Yes
Standout Features:
🔹 Heatmaps and session replays
🔹 On-site feedback polls
🔹 Survey tools for direct user input
Rating: A-
Best For: Tracking user sessions with feedback tools

Hotjar is one of the most well-known user behavior analytics tools, and for good reason. It combines heatmaps, session replays, and user feedback tools in one platform.

I’ve used Hotjar’s on-site surveys to ask visitors why they didn’t complete a signup form, and the answers were eye-opening. Pairing that direct feedback with the heatmaps and recordings makes it easy to figure out why people leave a page or where they get stuck.

The free plan is solid for smaller sites, but you’ll hit limits on the number of recordings pretty quickly. The paid plans open up more data and features like advanced targeting for surveys.

Pros:

  • Combines visual behavior data with user feedback
  • Heatmaps and recordings are intuitive
  • Surveys and polls can run directly on your site

Cons:

  • Free plan is limited
  • Pricing can add up for larger sites

Verdict: Hotjar is a great all-in-one option if you want to combine behavioral data with user feedback to get the full picture.

5. Crazy Egg

Crazy Egg click and scroll heatmap report example.
Crazy Egg helps you visualize where users click and scroll.
Pricing: Paid plans start at $29/month
Free Plan / Trial: 30-day free trial
Standout Features:
🔹 Click and scroll heatmaps
🔹 Session recordings
🔹 Built-in A/B testing
Rating: B+
Best For: Click and scroll heatmaps

Crazy Egg is one of the easiest ways to add heatmaps and scroll maps to your site. I’ve used it to quickly see which elements get the most clicks and how far users are making it down a long page.

One feature I like is the built-in A/B testing. You can make small design tweaks, like changing a button color or moving a form higher, and see which version performs better without needing a separate tool.

The interface is straightforward, but Crazy Egg doesn’t go as deep as some of the others when it comes to funnels or advanced reporting. It’s best for quick, visual insights.

Pros:

  • Simple to set up and use
  • Heatmaps and scroll maps are clear and detailed
  • Includes basic A/B testing

Cons:

  • Limited analytics beyond heatmaps
  • Paid plans only (beyond free trial)

Verdict: Crazy Egg is a solid choice if you want fast, visual insights about where people click and how far they scroll.

6. FullStory

FullStory session replay interface for user journey insights.
FullStory provides high-fidelity user session replays.
Pricing: Custom pricing (free plan available)
Free Plan / Trial: Yes
Standout Features:
🔹 High-fidelity session replays
🔹 Debugging tools for developers
🔹 Advanced funnel and retention analysis
Rating: A-
Best For: Digital experience insights and debugging

FullStory is the tool I reach for when I want the most detailed look at how users experience a site. Its session replays are incredibly high quality. You can see every movement, click, and scroll almost exactly as the user saw it.

I’ve used FullStory’s error tracking to uncover bugs that would have been impossible to spot with other tools. It captures console errors and network issues alongside the session recording, so you can see what went wrong from both the user’s and the developer’s perspective.

The analytics side is also strong. You can build funnels, filter by user behavior, and analyze retention trends in detail. It’s more than most small sites need, but larger businesses and SaaS companies will appreciate the depth.

Pros:

  • Extremely detailed session replays
  • Powerful debugging tools for developers
  • Advanced funnels and retention analytics

Cons:

  • Pricing is custom and can get expensive
  • Too advanced for very small sites

Verdict: If you need enterprise-level insights and debugging, FullStory is hard to beat. It gives you both the “what” and the “why” behind user behavior.

7. Mixpanel

Mixpanel dashboard displaying funnels and cohort analytics.
Mixpanel is ideal for tracking user journeys and retention.
Pricing: Free plan available, custom pricing
Free Plan / Trial: Yes
Standout Features:
🔹 Detailed funnel and retention tracking
🔹 Cohort analysis for user segments
🔹 Real-time dashboards
Rating: A-
Best For: SaaS and product teams tracking retention and funnels

Mixpanel is a great solution for product analytics. If you run a SaaS app or any site where user retention is key, its event-based tracking is invaluable. You can see exactly how users move through a funnel, which features they use most, and when they drop off.

I’ve used Mixpanel’s cohort analysis to spot patterns in churn. For example, I discovered that users who didn’t complete onboarding within the first 48 hours rarely came back. That insight helped me redesign the onboarding flow and boost retention.

The free plan is generous, but you’ll need a paid plan for more data history and advanced features. It’s also a bit more technical to set up compared to other tools on this list.

Pros:

  • Excellent for tracking user journeys over time
  • Cohort analysis gives actionable retention insights
  • Real-time dashboards keep you updated

Cons:

  • Learning curve for beginners
  • Paid plans required for deeper data and features

Verdict: Mixpanel is perfect if you’re serious about understanding user retention and behavior in depth, especially for SaaS or product-based businesses.

8. Amplitude

Amplitude analytics dashboard for user behavior and predictions.
Amplitude offers advanced journey and retention reports.
Pricing: Free plan available, paid plans start at $49/month
Free Plan / Trial: Yes
Standout Features:
🔹 Journey analysis at scale
🔹 Advanced funnel and retention reports
🔹 Predictive analytics for user behavior
Rating: A
Best For: Journey and retention analytics at scale

Amplitude is a popular choice for teams that need advanced journey and retention analytics. While I’ve only tried the platform briefly, it’s easy to see why product-focused companies use it.

Its journey analysis tools let you visualize how users move through your product or site step by step. You can also build detailed funnels and retention reports to understand where people drop off and which actions lead to long-term engagement.

One standout feature is its predictive analytics, which can help you identify which users are most likely to convert or churn. This allows you to act before you lose customers, something many analytics tools can’t do.

Pros:

  • Extremely detailed journey and retention analysis
  • Predictive analytics for proactive action
  • Scales well for larger products and teams

Cons:

  • Can be complex for small teams or basic use cases
  • Pricing can climb as you grow

Verdict: Amplitude is worth exploring if you’re running a growing product or app and want enterprise-level insights, but it’s probably more than you need for a simple website.

9. Heap

Heap analytics tool showing auto-captured user events and funnels.
Heap automatically tracks every user action retroactively.
Pricing: Free plan available, contact for pricing
Free Plan / Trial: Yes
Standout Features:
🔹 Auto-captures every user action
🔹 Retroactive funnel and cohort analysis
🔹 Detailed user journey mapping
Rating: A-
Best For: Auto-tracking user behavior across funnels and journeys

Heap is different from most tools because it automatically tracks every user action on your site or app. This includes clicks, taps, form submissions, you name it. You don’t have to set up events ahead of time.

I’ve found this auto-capture feature really useful when I want to analyze behavior I hadn’t thought about tracking before. For example, I was able to go back and see how many users clicked a non-essential element during onboarding and if that affected completion rates, without ever setting up a manual event.

Heap’s retroactive analysis is another big win. You can build funnels and segments after the fact and still get the full data picture. The trade-off is that it can feel like overkill for smaller sites with limited data.

Pros:

  • Tracks all user actions automatically
  • Retroactive analysis makes it flexible
  • Excellent for detailed journey mapping

Cons:

  • Pricing is higher than some alternatives
  • Can feel complex for small sites

Verdict: Heap is a great option if you want to capture everything users do and dig into advanced funnels and cohorts later on.

10. Lucky Orange

Lucky Orange interface with heatmaps, live chat, and conversion funnels.
Lucky Orange blends behavior analytics with live chat support.
Pricing: Free plan available, paid plans start at $32/month
Free Plan / Trial: Yes
Standout Features:
🔹 Heatmaps and session recordings
🔹 Live chat and surveys built-in
🔹 Conversion funnels and visitor profiles
Rating: B+
Best For: Ecommerce sites that want live chat + heatmaps in one tool

Lucky Orange is a good all-in-one option if you want behavior analytics and live chat in the same tool. I like that it includes heatmaps, session recordings, and conversion funnels alongside features like surveys and real-time chat.

This makes it especially useful for ecommerce sites. You can watch where customers are dropping out of the checkout funnel and then use live chat to nudge them back before they leave.

It’s not as polished as Hotjar or Microsoft Clarity on the behavior side, but the built-in engagement tools give it an edge if you want to talk directly to your visitors.

Pros:

  • Combines heatmaps, recordings, and chat in one platform
  • Funnels help identify checkout or form drop-offs
  • Affordable for the feature set

Cons:

  • Interface can feel cluttered
  • Behavior analytics features aren’t as deep as standalone tools

Verdict: Lucky Orange is worth a look if you run an ecommerce site and want to reduce abandoned carts with real-time support and feedback.

Bonus: MonsterInsights for WordPress Users

MonsterInsights WordPress plugin for Google Analytics integration.
MonsterInsights brings GA4 reports into the WordPress dashboard.

If your site runs on WordPress and you want an easier way to see your GA4 reports, MonsterInsights is worth a look. It pulls Google Analytics data right into your WordPress dashboard, so you don’t need to log into GA4 separately.

It’s not a full user behavior analytics tool, so you won’t get heatmaps or session replays, but it’s a great add-on if you want quick access to your core metrics.

What’s the Best User Behavior Analytics Tool for You?

If you just need a clear way to understand GA4, OnePageGA is the fastest way to see your key metrics on a single dashboard.

Microsoft Clarity is the strongest free option, especially if you want heatmaps and session recordings. If surveys and polls matter too, Hotjar or Lucky Orange combine those with behavioral data.

Crazy Egg is ideal for testing landing pages and layouts with quick A/B tests.

And if you’re running a SaaS or product-focused site, Mixpanel, Amplitude, and Heap will give you the deepest funnel and retention insights. For debugging alongside replays, choose FullStory.

Start with the tool that matches your biggest goal, then add others as your needs grow.

FAQs About User Behavior Analytics

What’s the difference between Google Analytics and Hotjar?

Google Analytics (GA4) shows you high-level traffic data and conversions, while Hotjar focuses on user behavior. With Hotjar, you can see heatmaps, session replays, and run surveys to understand why visitors act a certain way.

Can I use user behavior analytics tools with GA4?

Yes. Most behavior analytics tools work alongside GA4. GA4 gives you the big picture, and behavior tools like OnePageGA, Clarity, or Hotjar add deeper insight into user actions.

What metrics can user behavior tools track?

They can track clicks, scroll depth, form drop-offs, rage clicks, session recordings, and user journeys through funnels. These metrics help you see where people engage and where they get stuck.

Can I use heatmaps on mobile devices?

Yes. Most tools, including Hotjar, Microsoft Clarity, and Crazy Egg, generate separate heatmaps for mobile, tablet, and desktop traffic.

Are user behavior analytics tools worth it for small sites?

Absolutely. Even a small number of visitors can reveal patterns that help you improve your site. Tools like Microsoft Clarity and OnePageGA are great starting points because they’re free or affordable.

Get Started with User Behavior Analytics

If you want to understand how people really use your site, these user behavior analytics tools will get you there.

I recommend starting with OnePageGA if GA4 feels overwhelming. It turns your analytics into a simple, single-page dashboard, so you can focus on what matters most.

From there, you can add tools like Microsoft Clarity or Hotjar for heatmaps and session recordings or Mixpanel and Heap for deeper funnel and retention analysis.

Want to keep learning? Check out these related guides:

If you have questions or want to join the conversation, you can also find us on X and Facebook.

How to Increase Organic Search Traffic to Your Website

Posted on - Written By: author avatar Stacey Corrin

I poured so much of myself into my first website. I was sure that once I hit publish, people would just show up.

But for a long time, the only visitor was me, checking my own stats. It was a quiet and slightly lonely place to be.

That experience taught me something vital. The people who need what you have to offer are out there looking for you. You just need to build a clear path for them to find their way to your digital doorstep.

And that path is what organic search traffic is all about. In this guide, I’ll show you how to increase organic search traffic using clear, simple steps that actually work.

What Is Organic Search Traffic?

Organic search traffic is when someone finds your site by typing something into Google and clicking on your page in the results. It’s not paid traffic, and it doesn’t come from social media or other websites.

It matters because these visitors are searching with intent. They’re looking for help, answers, or solutions, and they’re more likely to take action if you can meet that need.

In Google Analytics 4 (GA4), this traffic shows up under “Organic Search” in your reports. You can track sessions, conversions, and more to understand how people are finding your site and what they’re doing once they land there.

My Favorite Ways to Increase Organic Search Traffic

There’s no magic trick to growing organic search traffic. But there are a few key habits I’ve picked up that make a real difference.

Before you can grow what’s working or fix what’s not, you need to understand what your traffic looks like right now. That’s always where I start.

1. Check Your Current Organic Traffic

Before making changes, it’s helpful to know what’s already working. You might have pages bringing in search traffic right now without realizing it.

Use GA4’s Acquisition Report

To check your organic traffic in GA4:

  1. Go to Reports » Acquisition » Traffic acquisition
  2. In the table, click the row labeled Organic Search
GA4 traffic acquisition report filtered for organic search traffic
GA4 report showing Organic Search as the traffic source

You’ll see how many sessions, users, and conversions are coming from search. I usually compare this over the last 30 days versus the previous 30 to spot trends.

Later in this post, I’ll show you how to go deeper, like seeing which landing pages bring in organic visitors and what content leads to conversions.

Use OnePageGA for Simpler Reporting

If GA4 feels like too many clicks, this part is easier with OnePageGA.

OnePageGA homepage showing simple Google Analytics dashboard
#image_title

OnePageGA is a simple dashboard that connects to your Google Analytics account. It shows your top traffic sources, landing pages, and conversions in one place. You can filter by “organic” to quickly see which content is bringing in search traffic.

OnePageGA dashboard with traffic source breakdown and top landing pages
OnePageGA showing website metrics one view

For help with this, see my guide on how to find top converting traffic sources in GA4.

2. Fix SEO Fundamentals First

I used to think publishing good content was enough.

But I’ve learned that even the best post won’t bring in traffic if Google can’t find it or understand what it’s about.

So before I focus on new content, I always check the basics.

Make Sure Google Can Index Your Site

The first thing I check is whether my site is actually being indexed.

I’ve accidentally blocked whole sections of my site before thanks to a stray noindex tag or a plugin setting I didn’t notice.

Here’s what I do now:

  • Use Google Search Console to inspect a few key URLs
  • Make sure they’re listed as indexed
  • If they’re not, I check for any noindex settings or robots.txt blocks
  • And I always make sure I’ve submitted a sitemap
Google Search Console showing a page as indexed
Check if your page is indexed using Search Console

Even one blocked page can be the reason a post isn’t showing up.

Improve Site Speed and Mobile Friendliness

Next, I check how fast my site loads, especially on mobile.

I use PageSpeed Insights or GTmetrix to run a quick test. If it’s slow, it’s usually because of the following reasons:

Common IssueHow to Fix It
Large imagesCompress images before uploading using TinyPNG or WebP
Too many third-party scriptsRemove unused plugins and external widgets
Mobile layout problemsUse responsive themes and increase text size for small screens

Fixing those issues made a big difference in my bounce rate and rankings.

Optimize On-Page Elements

Once the technical stuff is sorted, I look at the page itself.

For each post I want to rank, I double-check:

  • Is the main keyword in the title and first paragraph?
  • Am I using proper H1, H2, H3 headings?
  • Did I write a helpful meta description that makes someone want to click?

I also add 1–2 links to other helpful posts. We’ll cover more on internal linking later.

These are small changes, but they add up, especially if you’re updating older posts.

3. Create Content People Are Searching For

Good content isn’t enough if no one’s looking for it.

Instead of guessing what to write, I start by finding real questions people are already searching for. Then I build my content around those.

Target Long-Tail, Low-Competition Keywords

A keyword is just the word or phrase someone types into Google.

If you write a blog post called “How to Start a Podcast” and someone searches for that exact phrase, that’s your target keyword.

Google search results for a long-tail keyword example
An example of how long-tail keywords appear in Google search

The trick is choosing the right ones. You don’t necessarily need those with the most search traffic, but the most realistic.

That’s why I focus on long-tail keywords. These are longer, more specific phrases like:

  • “best podcast mic for beginners”
  • “how to promote a podcast without social media”

They don’t get huge search volume, but they’re easier to rank for and attract readers who are ready to take action.

I usually find them through:

  • Google Autocomplete
  • The “People Also Ask” box
  • Keyword research tools like LowFruits which help spot easy wins

Use Helpful, Searchable Formats

The way you structure your content matters just as much as the topic.

I’ve had the best results with how-to guides, tutorials, checklists, and simple comparisons. These formats line up with how people actually search for help.

Instead of guessing, I ask: Would someone type this into Google? If the answer is yes, that’s a format worth using.

List of content formats like how-to guides and tutorials
Helpful content formats that match search intent

Clear, direct formats also make your content easier to scan and more likely to show up in AI search results.

Focus on Evergreen Topics

Some posts bring in traffic for a week. Others keep working for years. That’s the power of evergreen content, which are topics that stay useful over time.

Instead of chasing news or trends, I write about things people always need help with. For example:

It pays off. According to Parse.ly, over half of the top 100 websites get more than 5% of their page views from evergreen content.

Chart showing evergreen content performance from Parse.ly data
Evergreen content drives lasting traffic across top sites

It’s these kinds of posts that build steady traffic and are easier to update when things change.

4. Improve Underperforming Content

Sometimes the fastest way to get more search traffic isn’t by writing something new. It’s by fixing something that’s almost working.

I check for pages that are showing up in search but not quite making it to the top results. A few small changes can often make a big difference.

Find Pages Ranking on Page 2

I open Google Search Console and sort my pages by impressions and average position.

Google Search Console report showing pages ranking on page 2
Identify underperforming pages ranking between positions 6 and 20

Then I look for pages that:

  • Are ranking between positions 6 and 20
  • Have decent search volume
  • Have a low click-through rate (CTR)

These are the easiest wins. They’re already showing up in search, just not high enough to get real traffic.

Once I’ve found a few, I pick one to update and improve.

Refresh and Expand the Content

When a post is close to ranking well, small updates can push it over the line.

I usually start by reading through the whole thing with fresh eyes. If something feels thin, outdated, or hard to follow, I fix it.

Here’s what I often add:

  • Missing subtopics or steps the reader might expect
  • A short FAQ section with real questions from search
  • Updated stats or clearer examples

If the intro is weak, I rewrite it. If the formatting is dense, I break it up with headings and bullet points. I also make sure the content matches what people are actually searching for today, not what they needed two years ago.

Google’s People Also Ask section is a great place to learn what people are already asking questions about:

Google's People Also Ask box with suggested search questions
Use real search questions from Google’s People Also Ask box

5. Build High-Quality Backlinks

Backlinks are still one of the strongest signals Google looks at for ranking your content.

Studies show that pages ranking on the first page of Google typically have significantly more backlinks than those on page two or beyond. According to one analysis, the top-ranking page usually has nearly 4 times more backlinks than pages in positions 2 to 10.

To get results, I focus on quality over quantity.

Create Content Worth Linking To

I’ve seen backlinks earned more naturally when I publish things that others find genuinely useful, like:

  • A template or checklist
  • A simple tool or calculator
  • A post with original data or real-world examples

If it helps others do their work better, there’s a good chance they’ll share it or link to it in their own content.

Do Outreach or Guest Posting

Sometimes good content needs a little nudge.

If I publish something link-worthy, I’ll send it to a few people who might genuinely find it helpful. For example, bloggers, newsletter writers, or site owners in my niche.

I also write guest posts or submit expert comments when I can. Not the spammy kind, but real articles for sites I read myself. It’s a win-win: they get free, useful content, and I get a link back to something relevant on my site.

Guest post article on a third-party website with backlink
Contribute guest posts to earn relevant backlinks

I don’t push my homepage or sales pages. I usually link to a supporting blog post that adds context.

Build a Strong Internal Link Network

Not every link has to come from another site. The ones you add inside your own content matter too.

I make it a habit to link from older posts to newer ones and from high-traffic pages to ones that need a boost. It helps Google crawl my site better and gives readers more ways to explore related topics.

When adding internal links, I focus on:

  • Link from older content to newer or underperforming pages
  • Use clear, descriptive anchor text
  • Link between posts on similar topics

It’s simple, but it works, and it’s completely in your control.

Optimize for AI Search Visibility

Search is changing fast. Tools like Google’s AI Overviews are pulling answers straight from content and showing them in the results.

Google AI Overviews pulling content directly into search results
AI Overviews show answers directly in search

That means it’s not just about ranking anymore. Your content needs to be easy for AI tools to understand and pull from.

Here’s how I format my posts so they actually show up in these new search features.

Use Clear, Descriptive Headings

I write every heading like it could stand alone.

That means I skip vague phrases like “More tips” or “Next steps”. Instead, I use headings that sound like real search queries:

  • What is organic search traffic?
  • How to fix bounce rate in GA4
  • Best reporting tools for small business websites

Clear headings help readers scan faster and help AI tools find the exact part of your content to show.

Start Sections with Summary Answers

Right after each heading, I try to include a short, clear answer, like I’m writing a response for a search snippet.

Think of it as the takeaway in one or two sentences. Then I expand below if needed.

For example:

What is bounce rate in GA4?
Bounce rate in GA4 is the percentage of sessions that lasted less than 10 seconds and had no conversion or second page view.

That kind of clarity helps your content get picked up in AI Overviews and makes it easier for real people to get what they came for.

Use Chunked, Structured Formatting

AI tools (and human readers) don’t do well with giant walls of text.

So I break my content into small, self-contained chunks. Each section covers one idea, with clear headings, short paragraphs, and bullet points when they help.

This kind of formatting also increases the chances your content will be pulled into featured snippets or AI summaries.

Boost Engagement and Clarity

Once people find your content, the next challenge is keeping them there.

If someone lands on your post and bounces right away, that can hurt your rankings over time. So I focus on keeping readers engaged and making sure the content actually delivers on what they came for.

Keep Readers on the Page

Every section needs a strong opening, a clear takeaway, and a reason to keep reading.

I always:

  • Start with a quick summary that answers the main question
  • Link to deeper content when someone wants more detail
  • Check that the post fully answers what the headline promised

If the page feels useful and easy to navigate, people stick around and that sends the right signals to search engines.

Use Visual Aids and Tables

People process visuals faster than text. I use charts, tables, and screenshots whenever they help explain something more clearly.

For example:

  • A table comparing bounce rate vs engagement rate
  • A screenshot showing where to find organic traffic in GA4
  • A callout box summarizing next steps

Just make sure visuals are actually helpful. For example, I avoid decorative images and focus on things that add clarity or make a process easier to follow.

Tables should always be built in real HTML, not as images. That way, AI tools and screen readers can understand them too.

Reduce Bounce Rate with Better UX

If people land on your site and leave right away, that’s a signal something isn’t working.

I’ve found that bounce rate often improves with a few simple UX fixes:

  • Clear navigation
  • Fast load times
  • No annoying popups or autoplay videos
  • Mobile-friendly layout

In GA4, bounce rate is calculated differently than in Universal Analytics. It now means someone visited your site but didn’t stay at least 10 seconds or engage.

If you’re not sure where to find it, here’s my guide on how to find bounce rate in GA4.

Track What’s Working With Better Reports

If you’re putting effort into growing your organic traffic, you need to know what’s actually working.

I check my reports regularly to see which pages are bringing in search traffic, where people are landing, and what leads to conversions.

Use GA4 to Track Organic Landing Pages

In GA4, you can track which pages are bringing in organic traffic by going to:

  1. Go to Reports » Engagement » Landing page
  2. At the top, click Add comparison
  3. Under Dimension, select Session source / medium
  4. For the value, enter google / organic
  5. Click Apply
GA4 engagement report filtered for google / organic traffic
Filter by google / organic to see which pages attract search traffic

This shows you which pages people are entering your site through and how those sessions perform.

Now, look for patterns. Are certain topics converting better? Are some pages getting traffic but no engagement?

Use OnePageGA for Easier Tracking

GA4 can be powerful, but it’s not always easy to use. That’s why I use OnePageGA to simplify things.

It connects to your Google Analytics account and shows your key metrics in one clean dashboard.

I can:

  • Filter for organic traffic
  • See top landing pages, bounce rate, and conversions
  • Spot trends and drops without digging through menus
OnePageGA dashboard showing organic traffic and top pages
#image_titleQuickly spot trends with OnePageGA’s traffic source filters

It saves me time and helps me catch what’s working, or not, before it becomes a bigger problem.

Set Up Event Tracking

To understand what’s working, I track what people actually do, not just whether they visited.

In GA4, you can track:

Event TypeWhy It Matters
Form submissionsTracks leads or inquiries
Button clicksShows interest in key actions (e.g. pricing, signup)
Scroll depthMeasures content engagement
File downloadsUseful for tracking guides, templates, or PDFs

These give you a better sense of what content leads to action, not just views.

You can set up events manually in GA4, or use connected tools like Tag Manager or OnePageGA’s simplified dashboard. For a breakdown of options, see my guide on types of events in GA4.

FAQs About Organic Search Traffic

How can I increase organic traffic fast?

Start by updating pages that already rank between positions 6 and 20 in Google. Small improvements to those can lead to fast wins. Then focus on long-tail keywords with low competition.

What’s the best way to format for AI search?

Use clear headings, short summary answers, bullet points, and tables. Keep each section focused and easy to scan.

How do I track organic traffic in GA4?

Go to Reports » Acquisition » Traffic Acquisition and filter by Organic Search. For a faster overview, use OnePageGA to see organic sources, top pages, and conversions in one view.

Does internal linking help SEO?

Yes. Linking between related posts helps Google understand your site structure and can boost rankings for those pages.

Make Organic Growth Easier to Track

Growing your organic search traffic takes time, but the steps in this guide actually work, especially if you stay consistent.

If you want a faster way to see what’s working, OnePageGA gives you clear, simple reports that show your top sources, landing pages, and conversions without the GA4 mess.

You might also find these guides helpful for growing your website:

If you have questions or want to join the conversation, you can also find us on X and Facebook.

Engagement Rate vs. Bounce Rate in GA4: What’s the Difference?

Posted on - Written By: author avatar Stacey Corrin

I used to rely on bounce rate all the time in Universal Analytics. It was how I spotted underperforming pages quickly. Then GA4 came along and changed the rules.

Bounce rate got replaced by engagement rate, which tracks meaningful sessions, like someone spending time on your site or clicking around. At first, I wasn’t sure what counted or when I should still check bounce rate.

If you’ve wondered the same thing, this guide clears it up. I’ll explain how both metrics work in GA4, how they’ve changed, and when to use each one.

What Is Engagement Rate in Google Analytics 4?

Engagement rate tells you how many sessions actually mattered. Not just visits, but sessions where someone stuck around or interacted with your site.

In GA4, a session is a visit to your website that includes all the activity from one user during a short period of time. By default, GA4 ends a session after 30 minutes of inactivity, so if someone comes back later, it counts as a new one.

A session is counted as engaged if the user:

  • Stayed on your site for 10 seconds or longer
  • Viewed two or more pages or screens
  • Triggered a conversion event (like a form submit or a purchase)

So if someone scrolls, clicks, or completes an action, GA4 sees that as real engagement. If they land and leave without doing anything, it doesn’t count.

You’ll find engagement rate under Reports » Engagement » Overview.

GA4 engagement rate overview report showing key session metrics
Engagement rate in GA4 shows up under Reports » Engagement » Overview

It shows up as a percentage, along with metrics like engaged sessions and average engagement time.

Key Takeaway: Engagement rate shows how many sessions involved real interaction, not just a visit.

What Is Bounce Rate in GA4? (And How It’s Different Now)

Bounce rate used to mean one thing: someone landed on your site and left without clicking or doing anything else. In Universal Analytics, that counted as a bounce.

In GA4, the definition changed.

Now, bounce rate is the percentage of sessions that had no engagement. That means the user didn’t stay for at least 10 seconds, didn’t view a second page, and didn’t trigger a conversion event.

Basically, bounce rate is the opposite of engagement rate. GA4 calculates it like this:

Bounce rate = 100% minus engagement rate

You won’t see bounce rate in GA4 reports by default. To add it:

Go to Reports » Engagement » Pages and Screens, click the pencil icon to edit the report, then add “Bounce rate” as a metric.

Customizing a GA4 report to add bounce rate as a metric
You need to manually add bounce rate to your Pages and Screens report in GA4

If you’re not sure where to find it, here’s a guide on how to find bounce rate in GA4.

Key Takeaway: In GA4, bounce rate shows sessions without engagement. It’s a reversal of engagement rate and is harder to interpret by itself.

Engagement Rate vs Bounce Rate: What’s the Real Difference?

Engagement rate and bounce rate are tied together in GA4, but they tell you very different things.

Engagement rate shows what users did.
Bounce rate shows what they didn’t do.

One focuses on positive behavior. The other flags a lack of activity.

Side-by-side comparison of an engaged session versus a bounced session in GA4, showing user interaction, time on page, and conversion
An engaged session includes time, clicks, or conversions. No interaction counts as a bounce in GA4.

Here’s a quick comparison:

MetricGA4 DefinitionWhat It Shows
Engagement RateSessions with 10s+, conversion, or 2+ screensActive interest
Bounce RateSessions with no engagementPassive or disinterested traffic

Both metrics come from the same set of data, but engagement rate gives you more to work with. You can track what’s working, what content holds attention, and where users actually interact.

When Should You Use Engagement Rate?

If you want to know what’s working on your site, engagement rate is the metric to watch.

I use it when I’m testing landing pages, updating blog content, or checking traffic from paid campaigns. It tells me if people are actually interacting instead of loading the page and leaving.

It’s especially helpful for:

  • Landing pages
  • Blog posts
  • Paid ads with UTM links
  • Email campaigns
  • Mobile vs desktop comparisons

For most blogs and landing pages, I aim for 60 percent or higher. If I see a drop below 40 percent, I take a closer look to see what’s not working.

You can segment by traffic source, page, or device in GA4. I like pairing this with the top converting traffic sources in GA4 to figure out which ones bring visitors who actually stick around.

I also usually check OnePageGA instead because it shows engagement rate alongside everything else in one view.

When Should You Look at Bounce Rate?

Even though bounce rate isn’t as useful as it used to be, I still check it when something feels off.

A high bounce rate can point to:

  • Broken or slow-loading pages
  • Bad-fit traffic from ads or social posts
  • Misleading meta titles or descriptions
  • Content that doesn’t match search intent

But it’s not always a problem. Some pages are meant to be quick. That includes a contact page, a thank-you page, or a single-page guide. In those cases, a high bounce rate might be completely fine.

If bounce rate is high and engagement rate is low, that’s when I dig in and look closer.

How to Track Engagement Rate and Bounce Rate the Easy Way

If GA4 feels like too much clicking and not enough clarity, OnePageGA can help.

OnePageGA dashboard homepage showing simplified GA4 reporting
OnePageGA gives you a clean, single-page view of your GA4 metrics

It’s a single-page GA4 dashboard that shows your most important metrics, including engagement rate and bounce rate, all in one place. You don’t need to build custom reports or dig through menus. Just connect your site, choose what you want to see, and get a clear view of your data.

Here’s how to view both metrics in OnePageGA:

  1. Click Edit Metrics
  2. Select Engagement Rate and Bounce Rate
  3. Apply filters by traffic source, page, or campaign
OnePageGA dashboard with engagement rate and bounce rate side by side
OnePageGA shows both engagement and bounce rate together — no report editing needed

You can quickly spot what’s getting results and what needs attention, without clicking through multiple reports or trying to decode the data.

FAQs About Bounce Rate vs Engagement Rate

Q: Is a high engagement rate good in GA4?

A: Yes. A high engagement rate means people are interacting with your site. Over 50 percent is a solid benchmark for most pages.

Q: Why is my GA4 bounce rate showing as 0 percent?

A: That usually means GA4 is tracking every session as engaged. This can happen if events fire automatically when the page loads, even if the user doesn’t interact. You can check your setup and fix auto-triggered events here.

Q: Can I compare bounce rate from Universal Analytics to GA4?

A: Not directly. The definitions are different, so comparing them one-to-one won’t give you accurate insights.

Q: What’s a good engagement rate for a blog?

A: Around 60 to 70 percent is a healthy range, but it depends on your topic, audience, and content format.

Q: Where can I see both metrics together without customizing GA4?

A: OnePageGA shows both engagement rate and bounce rate on a single dashboard, with no setup required.

What I Focus On (and You Should Too)

I’ve moved away from bounce rate as a core metric. These days, I rely on engagement rate to understand what content is actually working — especially when I’m testing campaigns or updating older blog posts.

If you’re still stuck clicking through GA4 trying to compare the two, give OnePageGA a try. It shows both metrics side by side so you can make faster, clearer decisions without the guesswork.

Want to keep digging into GA4? These guides might help:

If you have questions or want to join the conversation, you can also find us on X and Facebook.

Content Marketing Metrics That Matter: What I Track and Why

Posted on - Written By: author avatar Stacey Corrin

Last year, I spent weeks writing a blog post I thought would be a hit. I checked my analytics the next day and saw a huge spike in pageviews — over 3,000 people in one weekend. I was thrilled.

But here’s the thing. Almost all of them bounced.

They didn’t click anything. No one signed up. No one shared it. For a while, I kept chasing pageviews, thinking that was the sign of success. It took me a while to realize I was tracking the wrong thing.

If you’ve ever opened Google Analytics 4 and felt completely lost, you’re not alone. It’s packed with data, but figuring out which numbers actually matter can feel overwhelming.

That’s what this guide is for.

I’ll show you the content marketing metrics that actually matter, how to track them in both GA4 and OnePageGA, and most importantly, how to use them to make better decisions about your content.

What Are Content Marketing Metrics?

Content marketing metrics are the numbers that show how your content is performing.

Content marketing isn’t a side tactic anymore. It’s a core part of most strategies — 73% of B2B marketers and 70% of B2C marketers use it to reach their audience.

These metrics tell you how people are finding your site, what they do after landing on a page, and whether your content is helping you reach goals like signups or sales.

Some common examples include:

  • Traffic — how many people visit your content
  • Engagement — how long they stay and what they interact with
  • Conversions — actions like purchases, form fills, or email signups
  • Behavior — things like scroll depth or which pages they visit next

I use these to answer simple but important questions. Is this post attracting the right audience? Are people actually reading it? Is it doing anything useful for the business?

Before I write something new or spend time promoting a piece, I always check these numbers. If something’s working, I want to know why. If it’s not, I want to fix it.

Here’s the part that took me a while to figure out. Some of these metrics matter more than others. A few will give you real answers. The rest just fill up space on a dashboard.

So instead of tracking everything, I focus on the ones that help me make better decisions.

Next, I’ll show you which metrics those are and how I use them.

The Content Marketing Metrics That Actually Matter

You don’t need to track everything. In fact, trying to monitor too many numbers can slow you down and make things more confusing than helpful.

What you really need is a small set of metrics that tell you what’s working, what’s not, and where to focus next. That’s what I rely on in my own content strategy.

Let’s start with the first one I always look at.

Traffic by Source

One of the first things I check is where my traffic is coming from. If most of my visitors are finding me through search, I know my SEO is working. If social or email is bringing in more clicks, that tells me where to focus next.

It also helps me spot gaps. I’ve seen campaigns where most of the effort went into social media — which makes sense, since 73% of content marketers use it. But when the traffic reports showed that search was performing way better, I knew I needed to shift my priorities.

You can track traffic sources in GA4 by going to Reports » Acquisition » Traffic acquisition.

GA4 traffic acquisition report
Google Analytics 4 Traffic Acquisition report showing source breakdown

In OnePageGA, just open the Sources report and filter by Channel or Source/Medium.

OnePageGA sources report with channel filter
OnePageGA Sources report filtered by Channel

If you haven’t used OnePageGA yet, it’s a simple Google Analytics 4 dashboard that shows all your key metrics on one screen. It connects directly to your GA4 account but removes all the noise, so you can get answers fast without clicking through endless menus.

OnePageGA dashboard overview
OnePageGA dashboard showing all key metrics in one place

If you’re running any kind of campaign, I always recommend using UTMs. That way, you can see exactly which links are driving results without having to guess later.

Engagement Rate

GA4 doesn’t show bounce rate by default anymore, and honestly, I don’t miss it. These days, I use engagement rate instead. It tells me how many people are actually interacting with my content instead of just clicking and leaving.

In GA4, a session is counted as engaged if the visitor stays for more than 10 seconds, views at least two pages, or triggers a conversion event. So when I see a high engagement rate, I know people are sticking around and doing something useful.

This matters because attention is hard to earn. One study found that personalized content creates a 20% increase in sales opportunities, but only if people actually engage with what you’re publishing.

To check engagement rate in GA4, go to Reports » Engagement » Pages and screens, then click the pencil icon to customize the report.

GA4 customize report to add engagement rate
Customizing GA4 to add Engagement Rate metric

From there, you can add Engagement Rate as a visible metric.

GA4 report with engagement rate column visible
GA4 report showing Engagement Rate column

In OnePageGA, you can see it right on the main dashboard or drill into it in the Pages report.

OnePageGA dashboard with engagement rate
Engagement Rate displayed in the OnePageGA dashboard

I use this number all the time to spot weak intros or pages that need a clearer call to action.

Average Engagement Time

Average Engagement Time shows how long people are actively paying attention to your content. It’s not just how long the tab is open, it’s how long they’re actually scrolling, clicking, or interacting with the page.

I use this metric when I want to see if a piece is really holding interest. Low numbers usually mean something went wrong. Maybe the headline didn’t match the content, or the intro lost people before they got to the good stuff.

But when engagement time hits a minute or more, I know readers are sticking around. That usually means they’re reading, exploring, and getting value from what they’re seeing.

It lines up with what Nielsen Norman Group found. Most people leave a page within 10 to 20 seconds unless they find something useful.

In GA4, you can find this under Reports » Engagement » Pages and screens.

GA4 Average Engagement Time report
Average Engagement Time metric shown in GA4 report

Key Conversions / Events

At the end of the day, this is the metric that matters most — are people taking action?

For me, that means tracking things like email signups, purchases, or contact form submissions. If a piece of content is getting views but not leading to any conversions, I know something’s missing. Maybe the CTA isn’t clear enough. Maybe the offer doesn’t match the reader’s intent.

GA4 lets you track these actions as either events or conversions. You can find them by going to Configure » Events, then mark the ones that matter most to you as conversions.

GA4 event setup in Traffic Acquisition report
Viewing events in the GA4 Traffic Acquisition report

In OnePageGA, it’s much faster. Just open your Events report and filter by the conversion actions you care about — things like generate_lead, sign_up, or purchase.

OnePageGA events report filtered for conversions
Filtering for conversion events in OnePageGA’s Events report

This is how I connect content to actual results. Views are nice, but conversions show whether it’s doing real work.

Vies per Session

This metric, formerly called “Pages per Session” in Universal Analytics, shows how many pages someone views during a single session. I use it to get a feel for how engaging and connected my content is. If people are reading one post and then checking out more, that tells me I’m on the right track.

But if most sessions stop after one page, it might mean my internal links aren’t strong enough or the next step isn’t clear. Sometimes it’s just a layout issue. Either way, this number helps me spot it.

In GA4, you’ll need to use Explore reports to view Views per Session, since it’s not available in standard reports.

GA4 Explore showing Views per Session
Explore report in GA4 showing Views per Session

It’s a small metric, but it gives me useful clues about whether my site structure and content flow are doing their job.

Backlinks and Referral Traffic

Backlinks and referral traffic help you see which other websites are sending visitors your way. I check this to find out which partnerships, mentions, or guest posts are actually driving results.

It’s also a helpful way to spot content that’s building authority. When credible sites link to you, it often means the content is useful, and that can give your SEO a boost too.

In GA4, head to the Acquisition report and filter by Referral to view this traffic.

GA4 referral traffic report
Referral traffic sources report in GA4 Acquisition section

If you want to see exactly who’s linking to you, tools like Google Search Console, Ahrefs, or Semrush will give you the backlink data GA4 doesn’t show.

This is one of the ways I decide which posts are worth updating, promoting, or repurposing. If someone’s already linked to it, that’s a signal it’s worth keeping fresh.

Top Landing Pages

Your landing pages are the first thing people see when they visit your site. I always keep an eye on which ones bring in the most new users. These are the pages doing the most work, whether the traffic is coming from search, social, or other sites.

When a landing page is performing well, I ask a few simple questions. Is there a clear call to action? Does the content feel current? Can I add internal links to help people keep exploring?

In GA4, you can find this information by going to Engagement » Landing page.

GA4 landing page performance report
GA4 report showing Landing Page performance

In OnePageGA, open the Pages report and sort by Users to see which content is attracting first-time visitors.

OnePageGA pages report sorted by users
Pages report in OnePageGA sorted by most users

If you want to improve conversions or get more value from your traffic, this is one of the best places to start.

How to Use These Metrics to Improve Your Content

By now, you’ve seen how each of these metrics can help you spot what’s working and what needs improvement. Here’s how I pull it all together when I’m reviewing content:

  • Low engagement rate? Rewrite the intro or break up the layout.
  • High time on page but no conversions? Add or improve your call to action.
  • Top landing page? Update it, link to it more, or turn it into a lead magnet.
  • Low scroll depth? If you’ve enabled scroll tracking, check where people drop off. I’ve used that to spot weak sections in tutorials and blog posts that lose readers halfway through.

I usually check these once a week for new content, then review everything else about once a month. It doesn’t take long, and it keeps my content moving in the right direction.

If you’re making changes, I also recommend adding annotations in GA4 or OnePageGA. It helps you see what changed and why performance shifted later on.

Annotation added in OnePageGA
Adding an annotation in OnePageGA to mark content changes

Want Content Marketing Metrics in One Place?

GA4 is powerful, but let’s be honest, finding your way around it can be a pain. Even simple questions take too many clicks, and important metrics are buried in different reports.

That’s why I started using OnePageGA.

OnePageGA homepage preview
Homepage of OnePageGA

It’s a clear, one-page dashboard that connects to your Google Analytics account and shows all your key content metrics in one place. You can filter by source, page, campaign, or event without having to dig through endless menus.

If you want to spend less time clicking around and more time improving your content, it’s worth a look.

Start your free 14-day trial — no credit card needed.

FAQs About Content Marketing Metrics

What’s the difference between a metric and a KPI?

A metric is just a data point, like bounce rate or average time on page. A KPI (key performance indicator) is a metric that’s tied to a goal. For example, if your goal is to grow your email list, your KPI might be signups per blog post.

Should I track bounce rate in GA4?

No — GA4 doesn’t even show bounce rate by default. Use engagement rate instead. It gives a more accurate picture of whether visitors are actually interacting with your content.

Can I track content performance in real time?

Yes. Both GA4 and OnePageGA let you see real-time activity on your site. It’s helpful for monitoring traffic during launches or when you publish a new post.

Do these metrics apply to all types of content?

They do, but how you use them depends on the content. A blog post might focus more on engagement time and scroll depth. A landing page or product page might be more about conversions.

The Simple Metrics I Keep Coming Back To

Content marketing gets easier once you know what to measure. You don’t need fancy reports or dozens of charts — just a few key numbers that help you make better decisions.

Start with the basics, check them regularly, and use what you find to improve one thing at a time. That’s how I’ve grown my own sites, and it’s still the process I trust most.

If you want a simpler way to track what’s working, try OnePageGA. It shows all your key content metrics on one screen, no setup headaches or confusing menus.

Start your free 14-day trial

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How to Find Average Session Duration in Google Analytics

Posted on - Written By: author avatar Stacey Corrin

Some metrics in GA4 are so buried, it feels like you need a treasure map just to find them.

One of the most frustrating ones was average session duration. I used to rely on it all the time in Universal Analytics to spot weak pages and figure out what was keeping visitors engaged. But in GA4? It’s renamed, hidden, and way too easy to miss.

If you’ve been digging around and still can’t find it, you’re not alone. In this guide, I’ll walk you through exactly how to find average session duration in Google Analytics 4, what the updated metric actually means, and how I track it faster using OnePageGA.

What Is Average Session Duration in GA4?

In Universal Analytics, average session duration told you how long people typically stayed on your site. It was one of those quick-glance metrics that helped me spot which pages were holding attention and which ones weren’t.

In GA4, that metric has been replaced by average engagement time per session, and it works a little differently. I still call it session duration out of habit, but the above label is the correct name.

Instead of counting the total time someone spends from entry to exit, GA4 only tracks active time. If someone opens your site and walks away for five minutes, that idle time doesn’t count.

Even with that change, I still find it useful. If people are leaving after a few seconds, there’s usually a reason. It might be slow loading, poor content, or a mismatch between the page and their search intent. But when I see engagement time ticking up, especially past the one- or two-minute mark, that usually tells me visitors are sticking around, scrolling, reading, and maybe even converting.

Illustration comparing two users on different websites. One user leaves a poorly designed page after five seconds, while the other stays engaged on a clean, user-friendly page with higher session duration and conversions.
Higher engagement often comes down to better content, faster loading, and clear intent.

On one of my own landing pages, the average session time was under a minute. After tweaking the headline and moving the CTA higher, people stayed longer and conversions doubled.

Most sites I work with average somewhere between 1 and 2 minutes per session. Databox reports a median of 77.61 seconds for B2B and 92.33 seconds for B2C, which lines up with what I’ve seen. In niches like fintech or SaaS, engagement times often reach 4 to 5 minutes.

If you’re not sure what counts, here’s a simple breakdown of what a metric is in GA4.

Steps for Finding Average Session Duration in GA4

Finding average session duration in GA4 isn’t hard, but it does take a few steps since it’s not included in your default reports.

Here’s how to do it:

Step 1: Open the Engagement Report

First, log into your Google Analytics account.

From the left-hand menu, go to Reports » Engagement » Overview.

Engagement overview report in GA4
Engagement overview report in GA4

This gives you a general view of how people are interacting with your site, including key metrics like engaged sessions, engagement rate, and engagement time.

If you haven’t used this report before, it’s also where you can track website visitors in GA4.

Step 2: Customize the Report

Once you’re in the Engagement Overview report, look for the pencil icon in the top-right corner of the screen. Click it to enter Edit mode.

Editing the Engagement Overview report in GA4
Editing the Engagement Overview report in GA4

This lets you add or remove metrics from the report, so you can manually include the session duration metric.

Step 3: Add a Session Duration Metric

In the report editor, click on Metrics in the right-hand panel. Then click Add metric.

Adding a metric to custom GA4 report
Adding a metric to custom GA4 report

Search for and select Average engagement time per session.

This is the GA4 version of average session duration. It shows how long users were actively engaging with your site during a session, not just how long the tab was open.

How to add Average engagement time per session in Google Analytics
Adding the Average engagement time per session metric to a custom GA4 report

Once your report includes the metrics and dimensions you want, click the Save button in the top-right corner.

Save your custom GA4 report with engagement per session mentric
Save your custom GA4 report

Choose Save as a new report, give it a name like “Session Duration Overview,” and click Save again.

This way, you won’t have to rebuild the report every time you log in. You can find it anytime under Library » Reports.

Step 4: (Optional) Export and Calculate

If you want to match the old Universal Analytics metric more closely, you can calculate it manually.

Click the Share icon at the top of the report, then choose Download file » CSV.

Download your custom GA4 report
Download your custom GA4 report

In your spreadsheet, divide the Total engagement time by the Number of sessions. This gives you a rough version of traditional average session duration.

For example, if your report shows 15,000 seconds of total engagement time and 500 sessions, the calculation would look like this:

15,000 Ă· 500 = 30 seconds

So your average session duration would be around 30 seconds.

It’s not perfect, but it can help if you’re comparing old data with your GA4 setup.

Step 5: Add a Secondary Dimension

To dig deeper into your session data, click the “+” icon next to the primary dimension in your report.

Add a secondary dimension to your ga4 reprot
Add a secondary dimension to your ga4 reprot

This lets you break down session duration by things like:

  • Page path – see which pages are holding attention
  • Traffic source – compare how users from search, social, or email behave
  • Device category – check whether mobile or desktop users stay longer

Adding a secondary dimension helps you understand not just how long people stay, but also where and why they’re spending that time.

When I compared traffic sources, I noticed users from my newsletter were staying for over 3 minutes, while Facebook traffic dropped off in under 30 seconds. That helped me shift focus to channels that brought in more engaged visitors.

How to View Session Duration in OnePageGA

If you’re tired of jumping through hoops just to see how long people stay on your site, OnePageGA makes it much easier.

OnePageGA
OnePageGA

It’s a clean, beginner-friendly dashboard that connects to your GA4 account and helps you create simple GA4 reports without digging through menus. That includes session duration, which shows up right on your main dashboard without any extra setup.

OnePageGA dashboard with average session duration
OnePageGA dashboard with average session duration

You can also customize your view. Click the Edit Metrics icon and turn on Average Session Duration if it’s not already selected.

Edit metrics to show Average Session Duration in OnePageGA
Edit metrics to show Average Session Duration in OnePageGA

From there, you can filter the data by:

  • Page
  • Traffic source
  • Campaign
  • Device

I used this to check how different landing pages were performing. Visitors were spending more than 4 minutes on the pricing page, which gave me the confidence to increase my ad budget for that campaign. The numbers helped confirm that the page was doing its job.

With OnePageGA, it only takes a few clicks to see the data that matters most.

Smart Ways to Use Average Session Duration

It’s easy to assume that longer session times are always better, but that’s not always true. Sometimes people stay longer because they’re confused or stuck. Other times, a short session means someone found exactly what they needed right away.

Here’s what I’ve learned from using this metric on my own sites.

What Not to Do

  • Don’t assume a longer session automatically means better performance
  • Don’t compare GA4 session duration to old Universal Analytics reports — they use different tracking models
  • Don’t look at session time on its own. It’s more useful when you pair it with bounce rate, conversion rate, or scroll depth.

What to Do Instead

  • Use it to spot weak pages or traffic sources that aren’t bringing in engaged visitors
  • Watch for changes over time when you update your content or layout

    The European Sealing Association made some key improvements to their site and increased their average session duration to 56 seconds. They also saw a 3% drop in bounce rate and a 51% increase in page views (source).
  • Compare your numbers to others in your industry to see if you’re in a healthy range

Here are some average session duration benchmarks, based on data from Hike SEO:

IndustryAverage Session Duration
Automotive2:41
Cybersecurity2:49
Fintech3:28
Real Estate3:52
B2B SaaS4:26
Financial Services4:56

I also like to pair session duration with scroll tracking. You can track scroll depth and other events to get a fuller picture of how people interact with your content.

If visitors are spending time and scrolling to the end, that usually tells me they’re reading and engaging, not just idling with the tab open.

FAQs About Average Session Duration

Why can’t I see average session duration in GA4?

It’s not included in the default reports. You’ll need to customize a report and add Average engagement time per session as a metric.

What’s the difference between engagement time and session duration?

Engagement time only includes active time like scrolling, clicking, or watching a video. It doesn’t count time spent with the tab open in the background.

What’s a good average session duration?

It depends on your niche and content. Most websites average between 1 and 2 minutes. Some industries, like B2B SaaS and financial services, often see 4 minutes or more.

Can I compare GA4 session duration to Universal Analytics?

Not directly. GA4 uses a different tracking model, so the numbers won’t line up. It’s better to treat GA4 as a fresh baseline and focus on trends moving forward.

Wrapping Up: Make Session Time Work for You

Average session duration is still one of the clearest ways to understand how people engage with your website. Even though GA4 makes it harder to find, it’s a metric worth paying attention to.

It helps you see what’s working, where users might be losing interest, and how changes to your content or layout affect real behavior. The key is not just finding the number, but knowing how to use it.

If GA4 feels like too much effort, OnePageGA gives you a faster, simpler way to track session duration alongside all your other key metrics, with no digging required.

Try OnePageGA free for 14 days and see how much easier it is to understand your website performance.

Want to keep learning? Here are some helpful guides to explore next:

If you have questions or want to join the conversation, you can also find us on X and Facebook.

Google Analytics Not Working? Here’s How to Fix It Fast

Posted on - Written By: author avatar Stacey Corrin

Last month, I opened Google Analytics to check on a friend’s campaign and saw zero users. Not one. My stomach dropped.

If you’ve been there, you know the feeling. You’re expecting to see a steady stream of data, and instead it looks like your entire website vanished. Google Analytics not working is more common than most people realize, especially with all the changes and limitations baked into the newer version.

The thing is, Google Analytics is used by over 83% of websites that track data. That’s a huge chunk of the internet relying on it to work every day. But when it doesn’t, it’s easy to panic.

In this guide, I’ll show you the exact steps I take when GA4 stops working, even if you don’t have any technical experience.

Common Reasons for Google Analytics Not Working

These are the first things I check when GA4 suddenly goes quiet. In my experience, it’s usually something small. But it’s easy to miss if you don’t know where to look.

1. The Tracking Code Isn’t Firing

When GA4 stops recording data, this is the first thing I check. If the GA4 tag isn’t firing, none of your tracking will work. Make sure it uses the gtag.js snippet, which is the recommended setup for GA4.

Your GA4 tag needs to be installed across your entire site, not just the homepage. Even missing it on one key landing page can throw off your reports. The tag should use the gtag.js snippet, which is the recommended setup for GA4 tracking.

The easiest way to check is by using the Google Tag Assistant extension or opening your browser’s developer tools.

Google Tag Assistant Chrome extension showing active GA4 tag
Google Tag Assistant

You’re looking for your Measurement ID, which should start with G-. Make sure it matches the one listed in your GA4 data stream settings, which you’ll find under Admin » Data Streams.

Google Analytics 4 web stream details panel with Measurement ID
GA4 Web Stream Details

If it’s not showing up, the tag might be missing, misconfigured, or blocked by another plugin or script.

2. You’re in the Wrong Property or Account

This has tripped me up more times than I care to admit. If you manage more than one site or work with clients, it’s surprisingly easy to open the wrong GA4 property.

The interface doesn’t make it obvious which property you’re looking at, especially if your sites have similar names. I’ve had moments where I thought tracking was broken, only to realize I was checking a staging site or someone else’s account entirely.

Before you panic, double-check the property name in the top left corner of GA4. It only takes a second and might save you a lot of time.

Google Analytics interface showing how to select the correct GA4 property
Choosing a GA4 Property

3. Ad Blockers and Cookie Banners Are Interfering

Sometimes GA4 is working just fine, but the data never makes it to your reports.

Ad blockers like uBlock, Ghostery, and Brave can block Google Analytics scripts completely. If your audience is even slightly tech-savvy, there’s a good chance some of them are invisible in your stats.

Some browsers also apply a content security policy that can block GA4 scripts from loading. If that’s the case, you may need to adjust your settings or whitelist analytics URLs.

On top of that, cookie banners can cause issues too. In the EU and other regions with privacy laws, GA4 won’t track visitors unless they give explicit consent. If your site’s cookie setup is missing consent mode or isn’t firing the GA tag properly after someone accepts, it can look like traffic has dropped when it really hasn’t.

This support thread from Google has a good breakdown of how cookie opt-ins can interfere with tracking.

4. Filters Are Hiding Data

GA4 gives you the option to filter out certain types of traffic, like bots or internal visits. That’s helpful, but it can hide real data if something’s misconfigured.

I’ve seen this happen when someone sets up an IP exclusion and forgets they’re using a VPN or shared network. Suddenly, all their team’s visits disappear, and it looks like the site has gone silent.

After a high-profile data breach, Blue Shield of California tried to tighten up their tracking setup. In the process, they ended up filtering out more than they meant to.

If your numbers look suspiciously low, check your filters. You can find them in GA4 under Admin » Data Settings » Data Filters.

GA4 data filters settings with internal traffic exclusion options
Data Filters in GA4

5. You’re Checking the Wrong Date Range

I’ve had friends message me in a panic because their traffic “disappeared,” only to find out they were looking at future dates or an empty time period by mistake.

It happens more often than you’d think. Maybe the calendar didn’t update. Maybe someone clicked a custom segment and forgot to clear it.

Before diving into deeper fixes, double-check your date range in the top-right corner of GA4. Make sure you’re viewing the right time period and that no filters are hiding your data.

Google Analytics date picker interface showing calendar and range selector
Choosing a date range in Google Analytics

If everything looks right, but your numbers are still way off, the problem might not be with your setup. It could be that your events aren’t firing properly. Since GA4 is built around events, broken tracking can make your reports look completely empty.

GA4 Isn’t Tracking Events Properly

When GA4 stops showing conversions or other key actions, it’s usually an event issue. Here’s how I figure out what’s gone wrong.

Realtime Report

This is the fastest way to check if your tracking is working. Go to Reports » Realtime and open your website in another browser tab. You should see at least one user appear, even if it’s just you.

Google Analytics 4 Realtime report displaying active users
GA4 Realtime Report

If the Realtime report stays blank while you’re visiting the site, something’s not connecting properly. Either the tracking code isn’t firing, or GA4 isn’t receiving the data.

DebugView

If your Realtime report is empty, DebugView is the next place I check. It shows you exactly what GA4 is picking up in real time. That includes page views, scrolls, clicks, form submissions, and more.

To open it, go to Admin » DebugView in your GA4 account.

DebugView in GA4 showing real-time event stream and session data
GA4 Debug View

To start seeing data, you’ll need to trigger a test session using debug mode. This lets GA4 know you’re actively testing and sends data to the DebugView panel.

GA4 DebugView panel showing scroll and click events from test session checking google analytics not working
Debug view panel in GA4

There are two simple ways to do this:

  • Google Tag Assistant is a free Chrome extension that helps you test your tracking setup. Once it’s installed, visit your website and it will show you which tags are active.
  • Google Tag Manager preview mode lets you test events before they go live. If you’re using Tag Manager to manage GA4, click Preview, follow the prompts, and interact with your site to start a session.

As you click around your site, you should see a live feed of events appear in DebugView. If nothing shows up, the tracking code might be missing, blocked, or not set up correctly. In Google Tag Manager, make sure your GA4 configuration tag is firing on all pages and is not limited by a faulty trigger.

This tool has helped me catch everything from typos in event names to form triggers that silently failed. I’ve also seen issues where the event tag was set up incorrectly and never fired at all.

Advanced Problems That Can Affect GA4 Tracking

Most tracking issues come from things like missing tags, filters, or cookie banners. But if you’ve already checked the basics and GA4 still isn’t working, here are a couple of less common problems that could be affecting your setup.

Server-Side Tagging Setups

If you’ve switched to server-side tagging, your tracking works a little differently. Instead of sending data straight from the browser to Google Analytics, it routes through your own server first. This setup can help with performance and privacy, but it also adds more steps to get things working correctly.

Diagram showing server-side tagging setup with browser, server, and GA4 flow
Server side tagging in Google Analytics

GA4 won’t receive any data unless your server is forwarding events properly. You’ll want to double-check that:

  • Your server container is connected to the right GA4 property
  • Your Measurement ID is included in the configuration
  • All your event tags are still firing from the server side

If something is missing, your reports might show zero users even though your site is getting traffic. Google Tag Manager’s server-side tagging guide walks through the full setup if you need help checking your configuration.

Google Analytics Property Suspensions

In rare cases, Google may suspend a GA4 property for violating its terms of service. This usually happens when personally identifiable information (PII) is sent to Analytics, which isn’t allowed.

If your tracking suddenly disappears, and you’ve ruled out every other issue, log into your Google Analytics account and check for any warning messages or suspension notices. You can also reach out to Google support if something looks off.

Why I Use OnePageGA to Track If GA4 Is Working

Screenshot of the OnePageGA homepage showing Google Analytics connection CTA
OnePagePA

OnePageGA is a clean, beginner-friendly dashboard that connects to your GA4 account and shows all your key metrics in one place. It’s the easiest way I’ve found to spot tracking issues without digging through reports or switching between screens.

Single-page GA4 dashboard in OnePageGA showing real-time metrics and events
OnePageGA Dashboard

When I open it, I can quickly see:

  • Real-time sessions, bounce rate, and conversions
  • Which pages are getting the most traffic
  • Whether my key events are being recorded
  • Where visitors are coming from

Everything is laid out on one screen with no setup and no custom reports to build. It pulls the data straight from GA4 and organizes it in a way that actually makes sense.

One feature I rely on is annotations. I use them to leave notes when I launch a campaign, publish a new blog post, or update a landing page. For more details, you can see my guide on how to add annotations in Google Analytics.

OnePageGA dashboard with annotation note added to explain traffic change
Adding annotations in OnePageGA

Later, if my traffic changes, I can see exactly what happened that day without digging through my calendar or emails.

It also saves me time. If GA4 stops tracking, I can tell right away. I don’t have to guess whether something is broken or just slow. OnePageGA shows me what’s working and what needs attention.

FAQs About Google Analytics Not Working

Why is Google Analytics not working?

Most of the time, the issue is either your tracking code isn’t firing, you’re in the wrong GA4 property, or something is blocking the data like a cookie banner or ad blocker. Start with the Realtime report and DebugView to see if GA4 is picking up anything.

Why is my Google Analytics showing no data?

If GA4 was working before and now it’s not, check for recent changes. Look at your date range, tag settings, or any new filters that might be hiding your traffic. Even one small update can stop data from showing.

Why is Google Analytics showing 0 visits?

This usually means GA4 isn’t getting any tracking signals. It could be a script issue, a blocked tag, or a misconfigured setup. Try using Google Tag Assistant or preview mode in Tag Manager to see if anything is firing.

Why is Google Analytics not tracking our website?

If none of your events are being recorded, open DebugView and watch for live activity. Make sure your GA4 Measurement ID is correct and that your configuration tag is loading on every page.

Is Google Analytics still working?

Yes, GA4 is active and used on millions of sites. But it’s more complex than the older version. If you’re not seeing data, there’s likely a setup problem. I use OnePageGA to check everything in one place without needing to click through multiple reports.

Fix Google Analytics Not Working

When Google Analytics stops working, it’s stressful. Especially if you rely on it to track your traffic and conversions. The good news is that most problems come down to a simple setup issue, a blocked tag, or an event that isn’t firing correctly.

I’ve dealt with all of these on my own sites and learned exactly what to check and fix. Tools like Tag Assistant and DebugView can help, but they still take time to work through.

That’s why I use OnePageGA. It pulls all my GA4 data into one simple dashboard so I can see right away if something is broken or if everything’s running normally.

If you want a faster way to keep your tracking on track, start your free 14-day trial of OnePageGA. It’s the easiest way I’ve found to take the guesswork out of Google Analytics.

If you found this guide helpful, here are a few more resources that can help you get the most out of GA4: