What is the most popular ecommerce analytics tool?

Google Analytics 4 is the most widely used tool, mostly because it's free and connects easily with other Google products. But popular doesn't always mean easiest. Many store owners prefer to use it alongside a simpler tool.

What’s the best free ecommerce analytics tool?

GA4 is your best bet if you want something free with powerful features. Just be prepared for a bit of a learning curve. If you want something easier, OnePageGA offers a free trial and is much quicker to get started with.

Can I use more than one tool at once?

Yes, and in many cases, you should. For example, you might use GA4 for tracking and Hotjar to understand behavior. Combining tools gives you a fuller picture of what’s going on.

How do I choose the right tool for my store?

Start by thinking about what kind of info you actually want. If you just want to see where sales come from, go with something simple like OnePageGA. If you need to track funnels or customer retention, you might need a tool like Mixpanel or Woopra.

Do I need analytics if I’m just starting out?

Yes, even if you’re only getting a few visitors a day, it’s helpful to know where they’re coming from and what they’re doing. That way, you can fix small problems early and grow smarter as traffic increases.

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8 Best eCommerce Analytics Tools for Online Stores (2025)

Posted on May 5, 2025April 22, 2025 -