Understanding Revenue Distribution by Country in Google Analytics 4
Analyzing revenue by country is crucial for businesses operating in multiple geographic regions. This data helps identify your most profitable markets, guides international expansion decisions, and helps optimize marketing spend across different countries. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Country
- Metrics Focus: Revenue metrics
- Visualization: Table format with optional map visualization
- Time Comparison: Ability to compare periods
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Country, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkboxes and click Confirm
- Drag Country to the Rows section of your report
- Drag Total revenue, Average purchase revenue, and Transactions to the Values section
- Click the Settings icon and set Row count to a higher number to see more countries
- Add a filter to exclude "(not set)" values for cleaner data
- Set your desired date range in the report settings
Important Dimensions and Metrics
- Country: Primary dimension showing the geographic location of your customers
- Total revenue: Shows the total revenue generated from each country
- Average purchase revenue: Indicates the average order value by country
- Transactions: Number of completed purchases from each country
- Users (optional): Can be added to understand the size of customer base per country
Actionable Insights
- Identify top-performing countries to prioritize marketing budget allocation
- Compare average purchase values between countries to adjust pricing strategies
- Spot underperforming markets that might need additional support or marketing efforts
- Use transaction counts to identify countries with high potential but low current performance
- Analyze seasonal trends by country to optimize inventory and marketing timing
Answers Similar Questions
- How to track international sales in Google Analytics 4
- GA4 country revenue breakdown report
- Geographic revenue distribution GA4
- How to see sales by country in Google Analytics
- GA4 revenue analysis by location
