Understanding Revenue by Day of Week in Google Analytics 4
Analyzing revenue patterns across different days of the week is crucial for optimizing business operations and marketing strategies. This analysis helps identify peak sales days, allowing businesses to adjust staffing, inventory, and promotional activities accordingly. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Day of week
- Metrics: Revenue metrics
- Visualization: Table and Line chart
- Time Range: Last 3 months (recommended)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Day of week, check the checkbox beside it and click Import
- Under the Metrics click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkboxes and click Import
- Drag Day of week to the Rows section
- Drag Total revenue, Average purchase revenue, and Transactions to the Values section
- Click the Plus icon in the Tabs section to add a new tab
- Select Line chart visualization
- Configure the same dimensions and metrics for the line chart
- Set your date range to last 3 months for meaningful patterns
Important Dimensions and Metrics
- Day of week: Shows the day name (Sunday through Saturday)
- Total revenue: Sum of all transaction revenue for each day
- Average purchase revenue: Average order value per day
- Transactions: Number of completed purchases per day
Actionable Insights
- Adjust marketing budget allocation to capitalize on high-revenue days
- Plan inventory restocking based on day-of-week sales patterns
- Schedule promotional campaigns on historically lower-performing days
- Optimize staffing levels based on daily revenue patterns
- Adjust email marketing send times based on highest-revenue days
Answers Similar Questions
- GA4 daily revenue breakdown
- Track sales by weekday GA4
- Google Analytics 4 day of week revenue analysis
- Weekly sales pattern report GA4
- GA4 revenue trends by weekday