Why Track Revenue by Minute in Google Analytics 4
Understanding revenue patterns by minute is crucial for businesses with high-frequency transactions or time-sensitive sales. This granular view helps identify peak selling periods, optimize promotional timing, and detect real-time revenue anomalies. We'll show you how to create this detailed revenue analysis in Google Analytics 4.Basic Report Structure
- Primary dimension: Minute Hour
- Secondary dimension: Date
- Metrics: Total revenue, Transactions, Average purchase revenue
- Visualization: Line chart and detailed data table
- Time range: Recommended 24-48 hour period for meaningful analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Minute Hour and Date, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Transactions, and Average purchase revenue, check the checkbox beside them and click Confirm
- Drag Minute Hour to the Rows section
- Add Date as a secondary dimension to the Rows section
- Drag all three metrics to the Values section
- Click the Plus icon in the tabs section to add a new tab
- Select Line chart visualization
- Set your date range to last 24-48 hours for optimal viewing
- Apply any necessary filters to focus on specific segments
Important Dimensions and Metrics
- Minute Hour: Shows the exact minute of transaction occurrence
- Date: Allows for day-over-day comparison
- Total revenue: Shows complete revenue for each minute
- Transactions: Indicates number of sales per minute
- Average purchase revenue: Helps identify high-value time periods
Actionable Insights from the Report
- Identify peak revenue minutes to optimize promotional timing and email sends
- Detect and investigate sudden revenue drops or spikes within specific minutes
- Adjust staffing levels based on minute-by-minute transaction patterns
- Optimize website performance during high-revenue minutes
- Compare minute-level patterns across different days to establish trends
Answers Similar Questions
- GA4 revenue tracking by time
- Google Analytics 4 minute by minute sales report
- How to see hourly revenue breakdown GA4
- Track real-time sales GA4
- Google Analytics 4 time-based revenue analysis
