Understanding Revenue by First User Campaign in Google Analytics 4
Tracking revenue by first user campaign is crucial for understanding which acquisition channels drive the most valuable customers over time. This analysis helps determine the true ROI of your marketing campaigns by connecting initial user acquisition to long-term revenue generation. We'll show you how to create this insightful report in Google Analytics 4 to better evaluate your marketing effectiveness.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table
- Primary Dimension: First User Campaign
- Secondary Dimensions: First User Source, First User Medium
- Metrics: Total Revenue, Average Revenue per User, Transactions
- Time Range: Last 90 days (recommended)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for First user campaign, First user source, and First user medium, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average revenue per user, and Transactions, check the checkbox beside them and click Confirm
- Drag First user campaign to the Rows section of your report
- Drag Total revenue, Average revenue per user, and Transactions to the Values section
- Add First user source and First user medium as secondary dimensions by dragging them below First user campaign in the Rows section
- Set your date range to Last 90 days in the report settings
- Optional: Add a filter to exclude "(not set)" campaigns for cleaner data
Important Dimensions and Metrics
- First user campaign: Shows the initial campaign that brought the user to your site
- First user source: Indicates where the user originally came from
- First user medium: Shows the marketing medium that first acquired the user
- Total revenue: Total revenue generated from users acquired through each campaign
- Average revenue per user: Shows the average value of customers from each campaign
- Transactions: Number of purchases made by users from each campaign
Actionable Insights
- Identify campaigns with the highest average revenue per user to prioritize budget allocation
- Compare campaign costs against total revenue to calculate true ROI
- Analyze which campaign-source-medium combinations drive the most valuable customers
- Use insights to optimize campaign targeting for higher-value customer acquisition
- Identify underperforming campaigns that may need optimization or retirement
Answers Similar Questions
- How to track campaign revenue attribution in GA4
- First touch attribution revenue reporting GA4
- Campaign ROI tracking in Google Analytics 4
- How to see which campaigns generate the most revenue GA4
- First user acquisition revenue analysis Google Analytics
