Understanding Revenue by First User Google Ads Query in GA4
Tracking revenue attributed to initial Google Ads search queries is crucial for understanding which search terms drive the most valuable first-time customers. This analysis helps optimize your Google Ads spend by identifying the search queries that not only bring in new users but also generate the highest revenue over time. We'll show you how to create this report in Google Analytics 4 to better understand the long-term value of your search advertising efforts.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: First User Google Ads Query
- Secondary Dimensions: Campaign, Ad Group
- Metrics: Total Revenue, Transactions, Average Purchase Revenue
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for First User Google Ads Query, Campaign, and Ad Group, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Transactions, and Average Purchase Revenue, check the checkbox beside them and click Confirm
- Drag First User Google Ads Query to the Rows section
- Drag Campaign and Ad Group as secondary dimensions to the Rows section
- Drag all three metrics to the Values section
- Set your date range to at least 90 days for meaningful data
- Add a filter to exclude "(not set)" and "(not provided)" values
- Optional: Add a bar chart visualization by clicking the "+" in the Tabs section
Important Dimensions and Metrics
- First User Google Ads Query: Shows the original search term that brought the user to your site
- Campaign: Identifies which advertising campaign the query belongs to
- Ad Group: Shows the specific ad group containing the search query
- Total Revenue: Total revenue generated from users who first came through each query
- Transactions: Number of purchases made by users acquired through each query
- Average Purchase Revenue: Average value of purchases for users acquired through each query
Actionable Insights
- Identify high-revenue search queries and increase bid adjustments for these terms
- Find queries with high average purchase values but low traffic and expand their reach
- Remove or reduce bids on queries that bring traffic but don't generate significant revenue
- Use top-performing queries to inform your keyword strategy and ad copy creation
- Compare campaign and ad group performance to optimize budget allocation
Answers Similar Questions
- How to see which Google Ads keywords generate the most revenue
- Track revenue by initial search query GA4
- Google Analytics 4 first user search term revenue report
- GA4 revenue attribution by search query
- How to measure Google Ads query ROI in GA4
