Understanding Revenue by First User Default Channel Group in Google Analytics 4
Analyzing revenue by First User Default Channel Group is crucial for understanding which acquisition channels drive the most valuable customers over their lifetime. This analysis helps businesses identify the most profitable initial touchpoints and optimize marketing budget allocation based on long-term customer value, not just immediate conversions. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table format with optional bar chart
- Primary Dimension: First User Default Channel Group
- Key Metrics: Total Revenue, Average Revenue per User, Transactions
- Time Period: Recommended 6-12 months for meaningful analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for First User Default Channel Group, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Average Revenue per User, and Transactions, check the checkboxes and click Confirm
- Drag First User Default Channel Group to the Rows section
- Drag Total Revenue, Average Revenue per User, and Transactions to the Values section
- Click the Sort icon next to Total Revenue to sort in descending order
- Set your date range to at least 6 months for meaningful data
- Optional: Add a bar chart visualization by clicking the '+' in the tab section and selecting 'Bar Chart'
Important Dimensions and Metrics
- First User Default Channel Group: Shows the initial channel through which users first discovered your site
- Total Revenue: The total revenue generated from users acquired through each channel
- Average Revenue per User: Shows the average value of customers from each channel
- Transactions: Number of purchases made by users from each initial channel
Actionable Insights
- Identify channels with the highest Average Revenue per User and increase investment in these channels
- Compare the Total Revenue against your channel marketing costs to calculate ROI
- Look for channels with high transaction counts but low average revenue for optimization opportunities
- Use insights to adjust budget allocation across marketing channels based on long-term value
- Identify underperforming channels that might need content or targeting improvements
Answers Similar Questions
- How to track channel revenue attribution in GA4
- First touch channel revenue analysis GA4
- GA4 revenue by acquisition channel
- Track initial traffic source revenue in Google Analytics
- GA4 customer lifetime value by channel
