Understanding Revenue by Device Model in Google Analytics 4
Analyzing revenue by device model is crucial for understanding which specific devices (like iPhone 14, Samsung Galaxy S23, etc.) drive the most sales on your website. This insight helps optimize your mobile experience, target advertising, and make informed decisions about device-specific features. We'll show you how to create this report in Google Analytics 4 to uncover these valuable insights.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Device model
- Metrics Focus: Revenue metrics
- Visualization: Table format with optional bar chart
- Time Comparison: Enable period comparison for trend analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Device model, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Transactions, and Average purchase revenue, check the checkboxes and click Confirm
- Drag Device model to the Rows section of your report
- Drag Total revenue, Transactions, and Average purchase revenue to the Values section
- Click the Filter button and add a filter for Transactions > 0 to show only converting devices
- Set your desired date range in the report settings
- Optional: Add a bar chart visualization by clicking the '+' in the tab section and selecting 'Bar chart'
Required Dimensions and Metrics
- Device model: Shows the specific model of devices used (e.g., iPhone 14, Pixel 7)
- Total revenue: The total revenue generated from each device model
- Transactions: Number of completed purchases from each device model
- Average purchase revenue: Average order value per device model
Actionable Insights
- Identify top-performing device models and optimize your website specifically for these devices
- Detect underperforming devices and investigate potential technical issues or UX problems
- Use device model data to inform targeted advertising campaigns and device-specific promotions
- Adjust your development priorities based on which devices generate the most revenue
- Compare average purchase values across devices to understand where your high-value customers come from
Answers Similar Questions
- How to see sales by mobile device in GA4
- Track revenue per device type Google Analytics
- GA4 device model revenue report
- Google Analytics mobile device sales tracking
- How to analyze revenue by phone model in GA4
