Understanding Revenue by First User Manual Source Platform in Google Analytics 4
Tracking revenue by first user manual source platform is crucial for understanding which acquisition channels drive the most valuable customers over their lifetime. This analysis helps businesses identify the most profitable initial traffic sources and optimize marketing budget allocation based on long-term customer value, not just immediate conversions. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table
- Primary Dimension: First User Manual Source Platform
- Metrics: Revenue metrics and conversion data
- Time Range: Last 90 days (recommended starting point)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for First user manual source, First user manual medium, and First user manual campaign, check the checkboxes and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average revenue per user, and Transactions, check the checkboxes and click Confirm
- Drag First user manual source to the Rows section
- Drag Total revenue, Average revenue per user, and Transactions to the Values section
- Add a filter to exclude "(not set)" values if desired
- Set your date range to last 90 days
- Optional: Add a secondary dimension of First user manual medium for more detailed analysis
Important Dimensions and Metrics
- First user manual source: Shows the original source that brought users to your site
- First user manual medium: Indicates the advertising or marketing medium
- First user manual campaign: Displays the specific marketing campaign
- Total revenue: Shows total revenue generated from each source
- Average revenue per user: Indicates customer value by source
- Transactions: Number of purchases from users from each source
Actionable Insights
- Identify the sources with highest average revenue per user to prioritize marketing spend
- Compare total revenue against transaction count to understand which sources bring high-value customers
- Use the insights to adjust campaign budgets based on long-term customer value rather than just acquisition costs
- Analyze underperforming sources and either optimize or reallocate budget to better-performing channels
- Create audience segments based on top-performing sources for remarketing campaigns
Answers Similar Questions
- How to see which traffic sources generate most revenue GA4
- Track customer lifetime value by acquisition source GA4
- Revenue attribution by first touch GA4
- How to measure marketing channel revenue performance GA4
- First touch revenue tracking Google Analytics 4
