How To View Revenue By Hour

Understanding Revenue by Hour in Google Analytics 4

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Hour
• Metrics Focus: Revenue data
• Visualization: Table and Line chart
• Time Range: Recommended 30-day minimum for pattern identification

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions click the + button and search for Hour, check the checkbox beside it and click Confirm
4. Under the Metrics click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkboxes and click Confirm
5. Drag Hour to the Rows section of your report
6. Drag all metrics to the Values section
7. Click the Plus icon to add a new tab
8. Select Line chart visualization
9. Configure the same dimensions and metrics for the line chart
10. Set your date range to at least 30 days for meaningful patterns

Required Dimensions and Metrics

• Hour - Shows the 24-hour time breakdown of activity
• Total revenue - Displays the complete revenue generated in each hour
• Average purchase revenue - Shows the average order value per hour
• Transactions - Indicates the number of completed purchases each hour

Actionable Insights

1. Schedule promotional campaigns during peak revenue hours to maximize impact
2. Adjust customer service availability to align with high-transaction periods
3. Plan website maintenance during lowest revenue hours to minimize impact
4. Optimize email marketing send times based on highest revenue-generating hours
5. Consider dynamic pricing strategies based on hourly purchase patterns

Answers Similar Questions

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