Understanding Revenue by Item Category in Google Analytics 4
Analyzing revenue by item category is crucial for e-commerce businesses to understand which product categories drive the most revenue. This insight helps optimize inventory management, marketing spend, and merchandising strategies. We'll show you how to create this essential report in Google Analytics 4 to make data-driven decisions about your product categories.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Item Category
- Metrics: Revenue, Items Sold, Average Price
- Visualization: Table format with optional bar chart
- Time Range: Customizable (recommended: 30-90 days)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Item Category, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Items Purchased, and Average Purchase Price, check the checkboxes and click Confirm
- Drag Item Category to the Rows section of your report
- Drag Total Revenue, Items Purchased, and Average Purchase Price to the Values section
- Click the Sort icon next to Total Revenue to sort categories by revenue (descending)
- Optional: Add a bar chart visualization by clicking the '+' in the Tabs section
- Set your desired date range in the report settings
Important Dimensions and Metrics
- Item Category: Primary dimension showing your product categories
- Total Revenue: Shows total revenue generated per category
- Items Purchased: Indicates the number of items sold in each category
- Average Purchase Price: Shows the average price point for items in each category
Actionable Insights
- Identify your top-performing categories to allocate more marketing budget and inventory resources
- Spot underperforming categories that might need better promotion or repositioning
- Compare average purchase prices across categories to optimize pricing strategies
- Use seasonal trends in category performance to plan inventory and promotions
- Identify opportunities for cross-selling between complementary categories
Answers Similar Questions
- How to track product category sales in GA4
- Google Analytics 4 category revenue report
- GA4 product category performance tracking
- How to measure sales by category in Google Analytics
- Category revenue analysis GA4 tutorial
