Understanding Revenue by Page Title and Screen Name in Google Analytics 4
Analyzing revenue by page title and screen name is crucial for understanding which content drives the most sales on your website and app. This analysis helps identify your most valuable pages, optimize your conversion funnel, and make data-driven decisions about content investment. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Page Title and Screen Name
- Metrics Focus: Revenue metrics
- Visualization: Table format with optional bar chart
- Time Range: Customizable (recommended 30-90 days)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Page title and screen name, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Transactions, and Average purchase revenue, check the checkboxes and click Confirm
- Drag Page title and screen name to the Rows section
- Drag all three metrics (Total revenue, Transactions, Average purchase revenue) to the Values section
- Click the Filter button and add a filter to exclude empty page titles
- Set your desired date range in the report settings
- Optional: Add a bar chart visualization by clicking the '+' in the Tabs section
Important Dimensions and Metrics
- Page title and screen name: Shows the title of web pages and app screens where transactions occurred
- Total revenue: The total revenue generated from each page/screen
- Transactions: Number of completed purchases on each page/screen
- Average purchase revenue: Average value of transactions per page/screen
Actionable Insights
- Identify your highest-revenue generating pages and replicate their success factors across other pages
- Spot pages with high traffic but low revenue conversion for optimization opportunities
- Use the insights to inform content strategy and prioritize updates for underperforming pages
- Compare mobile app screens versus web pages performance to optimize cross-platform strategy
- Analyze seasonal trends in page performance to plan content calendar and promotions
Answers Similar Questions
- How to see which pages make the most money in GA4
- Track page revenue Google Analytics 4
- GA4 revenue by content report
- Page performance revenue tracking GA4
- Google Analytics 4 page title revenue analysis
