Understanding Revenue by Item ID in Google Analytics 4
Analyzing revenue by Item ID is crucial for e-commerce businesses to track the performance of individual products in their inventory. This granular view helps identify top-performing products, understand revenue patterns, and make data-driven decisions about inventory management and marketing strategies. We'll show you how to create this essential report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Item ID
- Metrics Focus: Revenue metrics
- Visualization: Table format with optional bar chart
- Time Range: Customizable (recommended: 30-90 days)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Item ID, Item name, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Items purchased, and Average price, check the checkboxes and click Confirm
- Drag Item ID to the Rows section of your report
- Drag Total revenue, Items purchased, and Average price to the Values section
- Add Item name as a secondary dimension by dragging it next to Item ID in the Rows section
- Click the settings gear icon and set the table to show at least 500 rows
- Set your desired date range in the report settings
Important Dimensions and Metrics
- Item ID: Unique identifier for each product in your inventory
- Item name: Product name for easy reference and verification
- Total revenue: Total revenue generated by each product
- Items purchased: Number of units sold for each product
- Average price: Average selling price per unit
Actionable Insights
- Identify your top revenue-generating products and ensure adequate inventory levels
- Spot products with high sales volumes but low revenue to optimize pricing strategies
- Find products with low sales but high revenue to potentially replicate their success
- Use Item ID data to cross-reference with marketing campaigns for better targeting
- Monitor price variations through average price metrics to optimize profit margins
Answers Similar Questions
- How to track product revenue in GA4
- GA4 item ID revenue report setup
- Product performance tracking in Google Analytics
- GA4 e-commerce revenue by product
- How to analyze product sales in Google Analytics 4
