Understanding Revenue by Campaign in Google Analytics 4
Tracking revenue by campaign is crucial for measuring marketing ROI and understanding which campaigns drive the most value for your business. This analysis helps optimize marketing spend, identify high-performing campaigns, and make data-driven decisions about budget allocation. We'll show you how to create this essential report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Campaign
- Metrics Focus: Revenue metrics
- Visualization: Table format with optional bar chart
- Time Comparison: Enable period comparison for trend analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session campaign, Session source / medium, and Session default channel grouping, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkbox beside them and click Confirm
- Drag Session campaign to the Rows section of your report
- Drag Total revenue, Average purchase revenue, and Transactions to the Values section
- Add a filter to exclude "(not set)" campaign values by clicking the + in the Filters section
- Set your desired date range in the report settings
- Optional: Add a comparison date range to analyze campaign performance over time
Important Dimensions and Metrics
- Session campaign: Identifies the specific marketing campaign that drove the session
- Session source / medium: Shows where the traffic came from and how it arrived
- Session default channel grouping: Groups traffic into meaningful categories
- Total revenue: Shows total revenue generated by each campaign
- Average purchase revenue: Indicates the average order value per campaign
- Transactions: Shows the number of completed purchases per campaign
Actionable Insights
- Identify your highest-revenue generating campaigns and increase budget allocation to these channels
- Compare average purchase revenue across campaigns to identify which campaigns attract higher-value customers
- Analyze campaigns with high transaction counts but low average purchase values for optimization opportunities
- Use the comparison feature to identify trending campaigns and seasonal patterns
- Cross-reference campaign performance with marketing costs to calculate true ROI
Answers Similar Questions
- How to track campaign revenue in GA4
- Google Analytics 4 campaign performance report
- GA4 marketing campaign revenue tracking
- How to measure campaign ROI in Google Analytics
- Track revenue by marketing source in GA4
