Understanding User Behavior by Campaign ID in Google Analytics 4
Tracking users by session campaign ID is crucial for measuring marketing campaign effectiveness and understanding how different campaigns drive user engagement. This analysis helps marketers attribute user behavior to specific marketing initiatives and optimize campaign performance. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Session Campaign ID
- Secondary Dimensions: Session Source, Session Medium
- Key Metrics: Total Users, Average Engagement Time, Conversions
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session campaign ID, Session source, and Session medium, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total users, Average engagement time, and Conversions, check the checkbox beside them and click Confirm
- Drag Session campaign ID to the Rows section
- Drag Total users, Average engagement time, and Conversions to the Values section
- Add Session source and Session medium as secondary dimensions by dragging them below Session campaign ID in the Rows section
- Set your desired date range in the report settings
- Optional: Add a filter to exclude "(not set)" campaign IDs
Important Dimensions and Metrics
- Session campaign ID: Identifies unique marketing campaigns
- Session source: Shows where traffic originated
- Session medium: Indicates the marketing medium used
- Total users: Number of unique users per campaign
- Average engagement time: How long users from each campaign engage with your site
- Conversions: Number of goal completions per campaign
Actionable Insights
- Identify campaigns with the highest user engagement to replicate successful elements in future campaigns
- Compare conversion rates across different campaigns to optimize marketing budget allocation
- Analyze which campaign sources and mediums drive the most valuable user interactions
- Use engagement time metrics to understand which campaigns attract the most interested users
- Identify underperforming campaigns for potential optimization or retirement
Answers Similar Questions
- How to track campaign performance by users in GA4
- GA4 campaign ID user tracking setup
- View user metrics by marketing campaign in Google Analytics
- Track campaign success by user engagement GA4
- Google Analytics 4 campaign user attribution report
