Understanding Revenue by Operating System and Version in Google Analytics 4
Analyzing revenue by operating system and version is crucial for optimizing your digital business performance. This analysis helps identify which platforms generate the most revenue, enabling better resource allocation for development and testing. We'll show you how to create this insightful report in Google Analytics 4, helping you make data-driven decisions about platform support and optimization.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Operating System
- Secondary Dimension: Operating System Version
- Metrics Focus: Revenue data
- Visualization: Table format with drill-down capability
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Operating System and Operating System Version, check the checkbox beside both and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Average Revenue, and Transactions, check the checkboxes and click Confirm
- Drag Operating System to the Rows section
- Drag Operating System Version as a secondary dimension to the Rows section
- Drag Total Revenue, Average Revenue, and Transactions to the Values section
- Set your desired date range in the report settings
- Optional: Add a filter to focus on specific operating systems
Important Dimensions and Metrics
- Operating System: Identifies the main platform (iOS, Android, Windows, etc.)
- Operating System Version: Specifies the exact version number
- Total Revenue: Shows total earnings per OS/version combination
- Average Revenue: Indicates revenue per transaction for each OS/version
- Transactions: Number of completed purchases per platform
Actionable Insights
- Identify which OS versions generate the highest revenue to prioritize development and testing efforts
- Spot underperforming OS versions that might need technical optimization or support
- Compare average transaction values across platforms to detect any platform-specific purchasing patterns
- Use this data to make informed decisions about discontinuing support for older OS versions
- Optimize checkout processes for the most valuable OS/version combinations
Answers Similar Questions
- How to track platform revenue in Google Analytics 4
- GA4 operating system revenue analysis setup
- Compare iOS vs Android revenue in Google Analytics
- Track sales by device OS version GA4
- Google Analytics 4 platform revenue breakdown
