How To View Users By First User Google Ads Ad Network Type

Understanding User Acquisition by Google Ads Network Type

Basic Report Structure

• Report Type: Free Form Exploration
• Visualization: Table
• Primary Dimension: First User Google Ads Network Type
• Secondary Dimensions: First User Campaign, First User Medium
• Metrics: New Users, Engagement Rate, Conversions, Total Revenue

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions tab, click the + button and search for First User Google Ads Network Type, First User Campaign, and First User Medium, check the checkboxes beside them and click Import
4. Under the Metrics tab, click the + button and search for New Users, Engagement Rate, Conversions, and Total Revenue, check the checkboxes beside them and click Import
5. Drag First User Google Ads Network Type to the Rows section
6. Drag New Users, Engagement Rate, Conversions, and Total Revenue to the Values section
7. Add First User Campaign and First User Medium as secondary dimensions by dragging them below the first dimension in the Rows section
8. Set your desired date range in the report settings
9. Apply any relevant filters using the Filters section if needed

Important Dimensions and Metrics

• First User Google Ads Network Type: Shows the initial ad network that brought users to your site
• First User Campaign: Identifies the specific campaign that first acquired the user
• First User Medium: Shows the marketing medium that first brought the user to your site
• New Users: Count of first-time visitors from each network
• Engagement Rate: Measures how well each network's users engage with your site
• Conversions: Shows which networks drive the most valuable actions
• Total Revenue: Reveals the revenue generated from users first acquired through each network

Actionable Insights

1. Compare conversion rates across different ad networks to identify which networks are most effective at driving valuable users
2. Analyze the engagement rates by network type to optimize ad spend towards networks that bring more engaged users
3. Use the revenue data to calculate ROAS (Return on Ad Spend) for each network and adjust budgets accordingly
4. Identify underperforming campaigns within high-performing networks for optimization opportunities
5. Cross-reference network performance with specific campaigns to find winning combinations

Answers Similar Questions

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4. Analyze first-time visitors by ad network GA4
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