Understanding Revenue by Primary Channel Group in Google Analytics 4
Analyzing revenue by primary channel group is crucial for understanding which marketing channels drive the most value for your business. This analysis helps optimize marketing spend, identify high-performing channels, and make data-driven decisions about resource allocation. We'll show you how to create this essential report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table format with optional bar chart
- Primary Dimension: Primary Channel Group
- Key Metrics: Revenue metrics and conversion data
- Time Comparison: Enable period comparison for trend analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session default channel group, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkboxes and click Confirm
- Drag Session default channel group to the Rows section
- Drag Total revenue, Average purchase revenue, and Transactions to the Values section
- Click the Settings icon and set your desired date range
- Optional: Add a comparison date range by clicking the + Compare button
- Optional: Add a bar chart visualization by clicking the + Tab button and selecting Bar chart
Required Dimensions and Metrics
- Session default channel group: Shows the marketing channel that drove the session
- Total revenue: Displays total revenue generated from each channel
- Average purchase revenue: Shows the average order value by channel
- Transactions: Indicates the number of completed purchases from each channel
Actionable Insights
- Identify your highest-revenue channels and increase investment in these areas
- Compare average purchase values across channels to optimize pricing and promotion strategies
- Analyze channels with high transaction counts but low average order values for upselling opportunities
- Use period comparisons to spot trending channels and seasonal patterns
- Review underperforming channels for potential optimization or budget reallocation
Answers Similar Questions
- How to track channel revenue in GA4
- Google Analytics 4 marketing channel performance report
- GA4 revenue attribution by channel
- How to see which marketing channels make the most money GA4
- Google Analytics 4 channel revenue comparison
