Why Analyze Revenue by Screen Resolution in Google Analytics 4?
Understanding how revenue correlates with different screen resolutions is crucial for optimizing your e-commerce website's user experience and maximizing conversion rates. This analysis helps identify if certain screen resolutions are underperforming in terms of revenue generation, which could indicate design or usability issues that need addressing. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Screen Resolution
- Metrics Focus: Revenue and related e-commerce metrics
- Visualization: Table format with optional bar chart
- Time Range: Last 28 days (adjustable)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Screen resolution, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Transactions, and Average purchase revenue, check the checkboxes and click Confirm
- Drag Screen resolution to the Rows section of your report
- Drag Total revenue, Transactions, and Average purchase revenue to the Values section
- Click the Settings icon and set Row limit to 500 to see more results
- Optional: Add a filter to exclude zero revenue entries
- Set your desired date range in the report settings
Important Dimensions and Metrics
- Screen resolution: Shows the pixel dimensions of users' screens (e.g., 1920x1080)
- Total revenue: The total revenue generated from each screen resolution
- Transactions: Number of completed purchases per screen resolution
- Average purchase revenue: Average order value for each screen resolution
Actionable Insights
- Identify screen resolutions with high traffic but low conversion rates to prioritize responsive design improvements
- Optimize checkout process for screen resolutions showing high cart abandonment rates
- Use data to inform decisions about minimum supported screen resolutions for your website
- Adjust product imagery and layout for better performance on popular screen resolutions
- Create targeted campaigns for users with specific screen resolutions showing high revenue potential
Answers Similar Questions
- GA4 screen resolution revenue tracking
- How to track sales by device resolution in Google Analytics
- Google Analytics 4 revenue by display size
- Monitor e-commerce performance by screen size GA4
- Track sales performance by device resolution Google Analytics
