Understanding Revenue by Session Source in Google Analytics 4
Tracking revenue by session source is crucial for understanding which traffic sources generate the most value for your business. This analysis helps optimize marketing spend, identify high-performing channels, and make data-driven decisions about where to focus your marketing efforts. We'll show you how to create this essential report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table format
- Primary dimension: Session source
- Metrics: Revenue and related conversion metrics
- Time period: Customizable based on analysis needs
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session source, check the checkbox beside it and click Import
- Under the Metrics click the + button and search for Total revenue, Average revenue per user, and Transactions, check the checkboxes and click Import
- Drag Session source to the Rows section
- Drag Total revenue, Average revenue per user, and Transactions to the Values section
- Click the settings gear icon and set your desired date range
- Optional: Add a filter to exclude internal traffic by clicking the + in the Filters section
Required Dimensions and Metrics
- Session source: Shows where your traffic originated from
- Total revenue: Displays the total revenue generated from each source
- Average revenue per user: Shows the value per user from each source
- Transactions: Indicates the number of completed purchases from each source
Actionable Insights
- Identify your highest-revenue-generating sources and increase investment in these channels
- Compare average revenue per user across sources to find the most valuable traffic quality
- Spot underperforming sources that may need optimization or reduced investment
- Use transaction data to calculate conversion rates and identify sources with the best purchase intent
Answers Similar Questions
- How to see which traffic sources make the most money in GA4
- Track revenue by channel in Google Analytics 4
- GA4 revenue attribution by source
- Compare traffic source revenue in Google Analytics
- How to measure marketing channel revenue in GA4
