Understanding Mobile Device Usage in Google Analytics 4
Analyzing users by mobile model is crucial in today's mobile-first world. With over 60% of web traffic coming from mobile devices, understanding which specific phone models your users are using helps optimize your website's performance, design decisions, and user experience. We'll show you how to create this insightful report in Google Analytics 4.Report Structure Overview
- Primary dimension: Mobile Model Name
- Secondary dimensions: Operating System, Screen Resolution
- Key metrics: Users, New Users, Engaged Sessions
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Mobile Model Name, Operating System, and Screen Resolution, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total Users, New Users, and Engaged Sessions, check the checkbox beside them and click Confirm
- Drag Mobile Model Name to the Rows section
- Drag Total Users, New Users, and Engaged Sessions to the Values section
- Add Operating System and Screen Resolution as secondary dimensions if desired
- Set your desired date range in the report settings
- Optional: Add a filter to exclude "(not set)" values for cleaner data
Important Dimensions and Metrics
- Mobile Model Name: Shows the specific model of mobile devices used
- Operating System: Helps segment users by their device's OS
- Screen Resolution: Reveals the display capabilities of different devices
- Total Users: Number of unique visitors from each device model
- New Users: First-time visitors from specific devices
- Engaged Sessions: Quality of interaction by device model
Actionable Insights
- Optimize your website's responsive design for the most common device models
- Adjust your testing strategy to focus on the top 5 mobile devices used by your audience
- Create device-specific marketing campaigns based on user device preferences
- Identify potential technical issues by comparing engagement metrics across different models
- Make informed decisions about app development priorities based on device usage patterns
Answers Similar Questions
- How to track mobile phone models in Google Analytics
- GA4 mobile device reporting guide
- Track smartphone models Google Analytics 4
- Mobile device analysis GA4 tutorial
- Google Analytics mobile model breakdown report
